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2021-07-18 -Great Cultural Revolution
Black Rifle Coffee Co Goes All Starbucks
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Posted by Cleque Snuque5062 2021-07-18 00:00|| || Front Page|| [11130 views ]  Top

#1 I can't tell you how many of friends and family just dropped their subscription to BRC.
Woke/Broke
Posted by Spoter B 2021-07-18 00:42||   2021-07-18 00:42|| Front Page Top

#2 Wow! There goes my subscription.
Posted by AlmostAnonymous5839 2021-07-18 01:53||   2021-07-18 01:53|| Front Page Top

#3 Is their coffee any good?
Posted by g(r)omgoru 2021-07-18 01:56||   2021-07-18 01:56|| Front Page Top

#4 This has been coming for a long time.
Posted by badanov 2021-07-18 02:01||   2021-07-18 02:01|| Front Page Top

#5 Recently ran a few cups thru my Keurig 350. Not that impressed. McCafé® is my latest favorite.
Posted by Besoeker 2021-07-18 04:45||   2021-07-18 04:45|| Front Page Top

#6 ^That's what I thought - people who have good product don't need to tie it to ideology. Mind you, their YouTube videos are entertaining.
Posted by g(r)omgoru 2021-07-18 04:55||   2021-07-18 04:55|| Front Page Top

#7 Local (MN) Caribou Coffee Obsidian - pretty good, though not as good as the coffee I got when I was living on Kaua'i. Never tried BRC, but if this moke will pay me, I promise never to.
Posted by Mercutio 2021-07-18 06:56||   2021-07-18 06:56|| Front Page Top

#8 Red State wonders if there is a gotcha based on an incomplete quote, and :

Wall Street doesn’t like conservative companies, especially ones with a political face. The mopes that will flock to Black Rifle’s board of directors will be left-leaning types who won’t like the way it is run and its zero-f***s-left-to-give attitude. If the company does go public, then Hafer will be dancing to the tune of a bunch of gutless wonders who are afraid to offend anyone.

Going back to Hofer’s aphorism, I’d like to add Robert Conquest’s Second Law of Politics, that is, “Any organization not explicitly right-wing sooner or later becomes left-wing.” (Check out the conservative media landscape and look at the outlets and think tanks that were doctrinaire conservatives a decade ago but today are defending Joe Biden and who tried to defeat President Trump twice.)

Just as Black Rifle Coffee is on the cusp of changing its financial structure, it is also arriving at a philosophical decision point. Will it stay conservative and cater to the people that made it successful? Will it go “woke”? Will it complete the transition from a cause to a grift? Unfortunately, the signs aren’t all that great.

I’m leery of making a judgement based on anything the New York Times reported, so I’ll await more information before deciding.
Posted by trailing wife 2021-07-18 08:11||   2021-07-18 08:11|| Front Page Top

#9 Their coffee, like starcuck's, is pretty much undrinkable anyway...
Posted by M. Murcek 2021-07-18 08:18||   2021-07-18 08:18|| Front Page Top

#10  I’m leery of making a judgement based on anything the New York Times reported, so I’ll await more information before deciding.

Yeah, what tw said. Given the prevalence of low-rent disinformatsia these days, I apply the 24 Hour Rule to every report of the latest outrage.
Posted by SteveS 2021-07-18 09:18||   2021-07-18 09:18|| Front Page Top

#11 /\ Good point Steve. Let's let it steep for a while.

Posted by Besoeker 2021-07-18 09:25||   2021-07-18 09:25|| Front Page Top

#12 I get the green beans shipped in from SweetMarias.com and roast my own. Comparable price to store bought even with shipping and tax. Much better than Charbucks. I swear they use inferior beans and over roast.
Posted by Warthog 2021-07-18 09:44||   2021-07-18 09:44|| Front Page Top

#13 Best I ever had was from a now out of business place called Kick Ass Coffee Company in Hawaii. Found it when I was on a trip to see the Keck Telescopes.
Posted by M. Murcek 2021-07-18 09:51||   2021-07-18 09:51|| Front Page Top

#14 Kick ass coffee returns something different for me M. Perhaps Bad Ass coffee in Hawaii? Thx for sharing and always enjoy the opportunity for a nice cup of Kona
Posted by Everyday a Wildcat (EMAW) 2021-07-18 10:41||   2021-07-18 10:41|| Front Page Top

#15 Disappointment that Black Rifle went all Starbucks. I guess they can do what they want just as buyers can do what they want.
Posted by JohnQC 2021-07-18 10:42||   2021-07-18 10:42|| Front Page Top

#16 Death Wish Coffee
Posted by Skidmark 2021-07-18 11:02||   2021-07-18 11:02|| Front Page Top

#17 #14, you have made my day! I want more of that good stuff. Looking under the wrong name was thwarting me. Thank you, thank you, thank you!
Posted by M. Murcek 2021-07-18 12:02||   2021-07-18 12:02|| Front Page Top

#18 I don't trust the NYT but...
Black Rifle Coffee did have an interview with NYTs and they've had over 24 hours to make a statement about the quotes, clarifying or correcting them and have remained silent.
Posted by rjschwarz 2021-07-18 23:09||   2021-07-18 23:09|| Front Page Top

23:14 rjschwarz
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