Article

2023-11-17 -Great Cultural Revolution

Anheuser-Busch's chief US marketing officer steps down as sales continue to plunge in the wake of Dylan Mulvaney and Bud Light fiasco

[DM] World's biggest brewer reports 13.5% slump in revenue in the third quarter

The US chief marketing officer of Anheuser-Busch InBev is stepping down amid the company's continuing slump in sales, following Bud Light's disastrous collaboration with transgender influencer Dylan Mulvaney earlier in the year.

Benoit Garbe is set to leave his role at Bud Light's parent company at the end of the year, it was announced Wednesday, 'in order to embark on a new chapter in his career.'

Serving as the company's CMO for just over two years, his tenure was marred by an April marketing debacle where a Bud Light partnership with Mulvaney led to a boycott by the brand's customers and a significant loss in revenue.

In third quarter returns reported Tuesday, the summer slump continued as the company suffered a 13.5 percent drop in revenue per 100 liters, a key measure for beer sales.

Bud Light, a subsidiary of Anheuser Busch InBev, lost its 22-year long title as America's favorite beer earlier this year as it suffered a financially devastating summer

Posted by Frank G 2023-11-17 00:00|| || Front Page|| [11133 views ] Top

#1 And all he had to do was say they messed up and they are sorry. But nope, they had to stand their woke ground and lose everything.

Posted by 49 Pan 2023-11-17 02:06|| 2023-11-17 02:06|| Front Page Top

#2 Failure to make a course correction in the business and marketing world can only be attributed to one thing, money and influences from elsewhere.

Posted by Besoeker 2023-11-17 05:29|| 2023-11-17 05:29|| Front Page Top

#3 "But all my elite societal friends (who don't drink beer) said it was a brilliant and brave marketing move!"

Posted by Frank G 2023-11-17 06:44|| 2023-11-17 06:44|| Front Page Top

#4 I wonder when In-Bev decides to spin AB off.

Posted by M. Murcek 2023-11-17 07:21|| 2023-11-17 07:21|| Front Page Top

#5 Oof! Bud Light Paid Dylan Mulvaney Six Figures to Destroy Its Brand

$185,000. *SNORT*

Posted by Frank G 2023-11-17 13:58|| 2023-11-17 13:58|| Front Page Top

#6 Maybe the people involved can be charged with murder for hire.

Posted by M. Murcek 2023-11-17 14:01|| 2023-11-17 14:01|| Front Page Top

#7 Peeple who have flip-flopped on BL debacle:

Kid Rock
Joe Rogan
Dana White

Posted by M. Murcek 2023-11-17 14:03|| 2023-11-17 14:03|| Front Page Top

#8 They never should have let their customers try good beer.

Posted by Super Hose 2023-11-17 15:06|| 2023-11-17 15:06|| Front Page Top

#9 People who have flip-flopped on BL debacle

"Manly men"
Sellouts.

Posted by Skidmark 2023-11-17 16:05|| 2023-11-17 16:05|| Front Page Top

#10 ^ All in the "entertainment" bidness, which is predominantly ghey. They all prolly felt pressure to go along to get along.

Doesn't change the fact they are two-faced stooges.

Posted by M. Murcek 2023-11-17 16:18|| 2023-11-17 16:18|| Front Page Top

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