Article

2023-10-12 -Short Attention Span Theater-

Ad firm tied to Bud Light's Dylan Mulvaney fiasco fires top execs in shakeup

[NYPOST] A Caliphornia, an impregnable bastion of the Democratic Party, marketing firm linked to Bud Light’s disastrous tie-up with trans influencer Dylan Stench of Death Mulvaney
Dylan <q>Stench of Death</q> Mulvaney

...the transexual influencer who single-handedly trashed a major American beer brand owned by a Belgian company, tainted Maybelline and Condé Nast, and then demanded that anybody who called him/her/it a man be arrested...
has fired several top executives as part of a major restructuring, The Post has learned.

San Mateo-based Captiv8 — which canned 13 staffers in July after top brass returned from a lavish junket to the French Riviera, as The Post reported — axed 30 employees, roughly 20% of its workforce, in the latest round of layoffs, multiple sources told The Post.

It’s not clear whether Captiv8’s shakeup, which happened Sept. 28, was a direct result of the Mulvaney fiasco, which led to Bud Light losing its two-decade status as the nation’s top-selling beer.

"I’m guessing that Dylan Mulvaney contributed," one laid-off executive told The Post. "They weren’t laying people off before [April 1] ."

Bud Light parent Anheuser-Busch blamed a third-party marketer for sending the transgender influencer a can of of Bud Light featuring an image of Mulvaney, which she touted to her millions of social media followers on April 1.

Posted by Fred 2023-10-12 00:00|| || Front Page|| [21 views ] Top

#1 Captiv8: Krishna Subramanian, CEO, Co-Founder
Sunil Verma, President, Co-Founder
Meghan O'Holleran, COO
Justine Kim. VP of Campaign Operations
Beer drinkers all!

Posted by Jerens Black9355 2023-10-12 07:52|| 2023-10-12 07:52|| Front Page Top

#2 It’s not clear whether Captiv8’s shakeup, which happened Sept. 28, was a direct result of the Mulvaney fiasco, which led to Bud Light losing its two-decade status as the nation’s top-selling beer.

...Sure as shiat didn't do it any good now, did it?

Mike

Posted by MikeKozlowski 2023-10-12 08:46|| 2023-10-12 08:46|| Front Page Top

#3 the nation’s top-selling beer

Now I know that's wrong with America!

Posted by Grom the Reflective 2023-10-12 08:50|| 2023-10-12 08:50|| Front Page Top

#4 /\ Certainly did not. Appears they essentially took a woodland dump and fell back in it.

Posted by Besoeker 2023-10-12 08:50|| 2023-10-12 08:50|| Front Page Top

#5 Question is, did any of the morons involved in the Bud debacle actually get canned, or is this just more "times are tough, we lost business cause we're stupid" stuff?

Posted by ed in texas 2023-10-12 09:28|| 2023-10-12 09:28|| Front Page Top

#6 After the Bud Light fiasco, you do have to wonder what business in its right mind would hire Captiv8 to do its marketing.

Posted by Tom 2023-10-12 11:46|| 2023-10-12 11:46|| Front Page Top

#7 ^^^
Disney!

Posted by NoMoreBS 2023-10-12 14:15|| 2023-10-12 14:15|| Front Page Top

#8 I'll go with 'Free trip to the Riviera, acted like A-List fools, got fired'

"I’m guessing that Dylan Mulvaney contributed," one laid-off executive told The Post. "They weren’t laying people off before [April 1] ."

Bud Light parent Anheuser-Busch blamed a third-party marketer for sending the transgender influencer a can of of Bud Light featuring an image of Mulvaney, which she touted to her millions of social media followers on April 1.

As has been said, there are a thousand ad companies who could have put any of a thousand men's....faces....on their April 1st (natch) promo.

Seriously told a bunch of dudes who just got done mudding, hunting, fishing, whatever that if they do not understand this dude acting totally on his meds, then they are just not sophisticated enough for Bud Light.

The politicians telling them all to get back in the field and drink Bud Light was the second finger.

Posted by swksvolFF 2023-10-12 15:14|| 2023-10-12 15:14|| Front Page Top

#9 In other news: Dylan Mulvaney Wins Woman of the Year Award

But we all knew something like this was coming, right?

Posted by Anomalous Sources 2023-10-12 16:43|| 2023-10-12 16:43|| Front Page Top

21:11 Jineng Clusong2496
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