[BLAZE] Ford reportedly lost $100,000 for every electric car it delivered in the first quarter of 2024.
Ford Motor Company announced that it is recalibrating its EV strategy over concerns about profitability, including scrapping an electric SUV.
Ford is canceling plans to manufacture a large, three-row electric SUV.
Ford chief executive officer Jim Farley said, "We loved our three-row crossover and I was so excited to show everyone the work we did. But there was just no way it would ever meet our criteria of being profitable."
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