Article

2024-03-21 -Great Cultural Revolution

Planet Fitness sees $400 MILLION wiped off its value in just five days

Pretty weak.
[Daily Mail, Where America Gets Its News] Planet Fitness' valuation has plummeted $400 million in five days after they banned a member who shared a photo of a 'trans woman' using a female locker room.

The company's value dropped from $5.3 billion on March 14 to $4.9 billion on March 19, and its shares are down by 13.59 percent compared to a month ago.

The decline follows Planet Fitness' refusal to walk back its decision to ban a member who exposed a 'trans woman' shaving in a female locker room earlier this month.

Patricia Silva was barred from the gym in Alaska after she detailed an incident online - where she said she saw a transgender woman in her locker room.

Following backlash against the ban, the company said although some members may feel uncomfortable sharing facilities, 'this discomfort is not a reason to deny access to the transgender member.'

All choices have an opportunity cost.

Posted by Fred 2024-03-21 00:00|| || Front Page|| [11148 views ] Top

#1 Plenty of non-chain gyms around to choose from; might as well piss off everyone else and stock Bud Light to boot.

Posted by Raj 2024-03-21 00:34|| 2024-03-21 00:34|| Front Page Top

#2 It is not like your typical, blue haired, chubby, nose ring and tattoo-ed sporting LGBTQ+ supporter ever sees the inside of a gym. Exactly who Planet Fitness trying to please with this move.

Posted by Bugs Mussolini3055 2024-03-21 01:16|| 2024-03-21 01:16|| Front Page Top

#3

In short $$$$ talks, and Progressive BS walks.

Posted by NN2N1 2024-03-21 05:49|| 2024-03-21 05:49|| Front Page Top

#4 percentile of trans in your market vs the percentile of women in your market

Someone got their MBA on a DEI program

Posted by Procopius2k 2024-03-21 17:48|| 2024-03-21 17:48|| Front Page Top

#5 Going to go out on a limb here and guess he wasn't trimming up his five o'clock shadow.

Posted by swksvolFF 2024-03-21 18:38|| 2024-03-21 18:38|| Front Page Top

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