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2023-08-22 -Signs, Portents, and the Weather-
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USAA-Who Knew-The Decline and Fall of a Once Great Company
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[AmericanThinker] On August 25, 2023, the United Services Automobile Association (USAA) will convene its annual members meeting to re-elect the CEO and Board of Directors. For over 100 years, USAA has provided insurance and banking services to the military community and relied heavily on this symbiotic relationship to promote its business model. But since 2020, when Wayne Peacock became USAA's only non-veteran CEO, the corporation has embraced diversity, inclusion, and equity (DIE), corporate social responsibility (CSR), and environment, social, and government (ESG) programs.
Soon after Mr. Peacock's appointment as CEO, USAA renewed its exclusive sponsorship with the National Football League, disregarding pushback from many of its members, who objected vehemently to players taking knee during the playing of the National Anthem. USAA executives dismissed these concerns, framing the disrespectful display as a freedom of speech issue. The implication was that USAA's financial support of unpatriotic, controversial behavior is compatible with the company's mission.
USAA is regarded as one of the world's most admired companies, but further inspection reveals that the company may be treading on past laurels. Employee morale and customer service are sagging, as the company faces class action lawsuits and a tarnished reputation as a result of substantial fines levied for lying to regulators. Mr. Peacock's leadership style and priorities are serious concerns for the membership, who question the appropriateness of his $4.8-million 2022 compensation package for performance.
USAA's extreme emphasis on DIE, CSR, and ESG metrics comes as a surprise and to the dismay of many of its loyal customers. The company's departure from its fiduciary responsibilities and foray into the realm of politics contributed to the first non-profitable year in 2022, the first in its 100-year history.
Effective leadership requires open communication and consideration of the needs of those under one's charge. As General Colin Powell noted, "leadership is solving problems. The day soldiers stop bringing you problems is the day you stop leading them. They have either lost confidence that you can help or concluded you do not care. Either case is a failure of leadership." USAA's departure from this fundamental element of leadership is a sign that the company has drifted away from its core values — service, honesty, and integrity.
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Posted by NoMoreBS 2023-08-22 11:07||
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Posted by Procopius2k 2023-08-22 15:46||
2023-08-22 15:46||
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