Article

2023-06-15 Economy

Bud Light dethroned, loses title as America's top-selling beer

[NYPOST] Bud Light is no longer the bestselling beer in the nation as the Anheuser-Busch-owned brand suffers the consequences of a boycott that was called in the wake of its marketing partnership with transgender social media influencer Dylan Stench of Death Mulvaney
Dylan <q>Stench of Death</q> Mulvaney

...the transexual influencer who single-handedly trashed a major American beer brand owned by a Belgian company, tainted Maybelline and Condé Nast, and then demanded that anybody who called him/her/it a man be arrested...
.
A feather in the Wharton School's cap.
Modelo Especial, the Mexican lager, was the most popular beer brand in the country during May, according to data compiled by consulting firm Bump Williams.

In the four weeks that ended June 3, the Modelo brand represented 8.4% of retail beer sales, according to data cited by The Wall Street Journal.

Modelo, whose US division is owned by Constellation Brands but which is sold internationally by Anheuser-Busch InBev, beat out Bud Light, which represented 7.3% of retail sales.

Sales of Bud Light have been steadily declining week by week since the Mulvaney controversy sparked boycott calls on social media.

In the week that ended on June 3, sales of Bud Light were down 24.4% compared to the same week a year ago, according to Bump Williams.

Beer brands in the Anheuser-Busch portfolio have also seen sales lag in recent weeks, including Budweiser and Michelob Ultra.

Posted by Fred 2023-06-15 00:00|| || Front Page|| [11133 views ] Top

#1 If the quality of your product is marginal, in a marketplace with many choices, provoking your customers will not end well. The stock price rebounded some, but it will go down again.

Posted by Super Hose 2023-06-15 07:06|| 2023-06-15 07:06|| Front Page Top

#2 Ironically Modelo was owned by Anheuser-Busch until 2013 when it was forced by American regulators: to sell the label to Constellation Brands.

Anheuser-Busch InBev BUD 0.85%increase; green up pointing triangle NV offered to sell an additional $2.9 billion of assets to Constellation Brands Inc. STZ 1.22%increase; green up pointing triangle in a dramatic bid by the world’s largest brewer to rescue its $20 billion takeover of Mexico’s Grupo Modelo SA after U.S. antitrust authorities sued to stop the huge cross-border deal.
- cite.

Posted by Procopius2k 2023-06-15 09:40|| 2023-06-15 09:40|| Front Page Top

#3 The stock price rebounded some, but it will go down again.

Purchases by politicians who are saying to call it off?

Posted by swksvolFF 2023-06-15 14:27|| 2023-06-15 14:27|| Front Page Top

#4 My guess - institutional investors who don’t have friends in low places. They are expecting customers to wander back to the Trough and Brew eventually. The are busy calculating ratios of fundamentals on a spreadsheet, likely while taking swigs from a piping hot latte. They have no understanding that Bud Lite is toast permanently. There is no floor other than zero on Bud Lite as there was not on tulips back in the day.

Posted by Super Hose 2023-06-15 15:16|| 2023-06-15 15:16|| Front Page Top

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