2016-09-08 Home Front: Culture Wars
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Ben Hur Projected To Lose $120 Million At The Box Office
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Another crap remake? What a surprise.
Steven Spielberg's 'The BFG' and fellow Disney release 'Alice Through the Looking Glass" are other giant-sized summer tentpoles racking up major losses.
Ben-Hur? More like Ben-Horrendous.
The ancient tale directed by Timur Bekmambetov is officially the biggest bust of summer 2016 and is on track to lose an epic $120 million or more, according to sources close to the film and multiple box-office analysts consulted by The Hollywood Reporter. The Paramount/MGM release has grossed just $53.9 million to date at the global box office since its mid-August debut, including a dismal $25 million domestically. While it has several major foreign markets yet to open, the film is fading fast and will have a hard time getting past $75 million globally, say knowledgeable sources.
Ben-Hur cost nearly $100 million to make before a major marketing spend. The loss is calculated when comparing box office and marketing costs against box-office film rental and revenue from ancillary revenue (home entertainment and television).
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Posted by Raj 2016-09-08 13:02||
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