Article

2013-11-12 -Short Attention Span Theater-

Alec Baldwin's MSNBC Show Falls To New Low, CNN's 'Unguarded' Takes A Hit

[DEADLINE] You would not be saying TGIF in cable newsland if you were Alec Baldwin or Rachel Nichols last week.

The actor's 10 PM MSNBC show Up Late and the former ESPN news hound's Unguarded on CNN both hit demo lows on November 8. With guests Cristina Tzintzun of the Workers Defense Fund and the Coalition for the Homeless' Mary Brosnahan talking immigration reform and anti-poverty programs, Up Late With Alec Baldwin pulled in just 101,000 viewers among adults 25-54 on Friday. That's a 41% drop from the 172,000 demo results of the one-hour show's October 11 debut. While Baldwin's total viewers were up to 395,000 from the 354,000 low of its November 1 show, the demo was down from that show's 130,000.

For CNN's Unguarded, the numbers were even more dire. The Nichols-hosted sports-themed show not only hit a demo low but a viewership low too. The 10:30-11 PM show had a very weak 41,000 viewers in the news demo and just 133,000 viewers overall. That's a 55% free fall in the demo from Unguarded's already soft October 25 premiere. It's also a 54% slide from the 288,000 overall viewers who watched the show's launch.

Posted by Fred 2013-11-12 00:00|| || Front Page|| [11134 views ] Top

#1 Their appeal is becoming more selective.

Posted by Raj 2013-11-12 00:42|| 2013-11-12 00:42|| Front Page Top

#2 And far less effective. Proven by the very low ratings.

Posted by Redneck Jim 2013-11-12 07:48|| 2013-11-12 07:48|| Front Page Top

#3 Rachel Nichols was a horrible reporter whose every report had "so I asked him and he told me *wink*". Glad to see her removed from ESPN to obscurity. Baldwin is a walking POS. Nuff said

Posted by Frank G 2013-11-12 07:59|| 2013-11-12 07:59|| Front Page Top

#4 A person's got to really hate himself or herself to be watching either of these shows. Such people do exist...

Posted by M. Murcek 2013-11-12 08:42|| 2013-11-12 08:42|| Front Page Top

#5 Unguarded: can't make a shot.

Likely some of them are professionally required to watch. Others, likely waiting for the Viking short comedies.

Posted by swksvolFF 2013-11-12 11:29|| 2013-11-12 11:29|| Front Page Top

#6 Well both are vile and have corrosive personalities so it is little surprise that most people don't want to watch that.

Posted by DarthVader 2013-11-12 11:36|| 2013-11-12 11:36|| Front Page Top

#7 I never heard of either of those shows until now.

Posted by Glenmore 2013-11-12 12:06|| 2013-11-12 12:06|| Front Page Top

#8 With guests Cristina Tzintzun of the Workers Defense Fund and the Coalition for the Homeless' Mary Brosnahan...

Wow, guests like that and he still can't draw viewers...

Posted by tu3031 2013-11-12 14:57|| 2013-11-12 14:57|| Front Page Top

#9 ^ :)

Posted by Shipman 2013-11-12 17:52|| 2013-11-12 17:52|| Front Page Top

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