Article

2023-04-14 -Great Cultural Revolution

Top Bud Light execs were blindsided by Dylan Mulvaney ad campaign: report

Archived material is restricted to Rantburg regulars and members. If you need access email fred.pruitt=at=gmail.com with your nick to be added to the members list. There is no charge to join Rantburg as a member.

Posted by Fred 2023-04-14 00:00|| || Front Page|| [11127 views ] Top

#1 Blindsided....I must call BS.

How do they expect us to sincerely believe that the senior level was unaware a $$$ multi-million $$$ ad campaign was purposed, put together, reviewed, approved, and launched w/o their knowledge?

This did not happen overnight

Posted by NN2N1 2023-04-14 07:14|| 2023-04-14 07:14|| Front Page Top

#2 Okie dokey. Your job is to run the company. And not into the ground.

Posted by ed in texas 2023-04-14 07:34|| 2023-04-14 07:34|| Front Page Top

#3 Yeah, cause all that corporate org chart stuff about who reports to whom is just a bunch of pretty pictures.

Posted by M. Murcek 2023-04-14 07:50|| 2023-04-14 07:50|| Front Page Top

#4 Too busy attending DIE conferences?

Posted by Procopius2k 2023-04-14 08:20|| 2023-04-14 08:20|| Front Page Top

#5 Spuds McKinzie was actually a female dog so technically she was the first transgender to appear in a Budweiser commercial.

Posted by Deacon Blues 2023-04-14 10:12|| 2023-04-14 10:12|| Front Page Top

#6 Spuds kept it neutral and not in your face.

Posted by AlmostAnonymous5839 2023-04-14 10:40|| 2023-04-14 10:40|| Front Page Top

#7 Yeah its all bullshit.

And its bad when the next tier of management is like, "Awhcshuallly, we totally weren't doing our job the past six months. No marketing oversight at all, even missed the part where we shut down production to make custom cans. Ooopsies!"

Too busy attending DIE conferences?

Considering the tin can ear and this Dylan fellow landing a bunch of -awkward- gigs at the same time, and without a Les Grossman level agent, I believe this is what all this is about.

Posted by swksvolFF 2023-04-14 10:50|| 2023-04-14 10:50|| Front Page Top

#8 Delegation of authority does not mean complete dereliction of duty.

Top management is making themselves look especially incompetent with this defense. Better to admit they blew it and try to recover...see Coke's reaction to the disaster that was New Coke.

Posted by Tom 2023-04-14 11:14|| 2023-04-14 11:14|| Front Page Top

#9 LOL calling them country singers doesn't make them country singers, wait wut?

Posted by swksvolFF 2023-04-14 11:44|| 2023-04-14 11:44|| Front Page Top

#10 #5 True, but she's still just a bitch.

Posted by Rex Mundi 2023-04-14 12:01|| 2023-04-14 12:01|| Front Page Top

#11 Plausible Deniability via Departmental Silos. As they say, by design.

Posted by mossomo 2023-04-14 12:37|| 2023-04-14 12:37|| Front Page Top

#12 Time is valuable at the highest level, but I bet all of the top level suits had the two minutes available to preview the Clydesdale football ads that debuted during Super Bowls in the past. They are accountable for the ads. They can claim a sin of omission, but I am not personally buying that they did not watch the ad before release. Maybe the finance executive didn’t understand it was a dude, but everyone else’s head needs to roll. This is a planned element of a DEI initiative.

Posted by Super Hose 2023-04-14 12:46|| 2023-04-14 12:46|| Front Page Top

23:47 Ulinens Angise9602
23:45 Ulinens Angise9602
23:44 Ulinens Angise9602
23:42 Ulinens Angise9602
23:25 trailing wife
23:18 trailing wife
22:54 Skidmark
22:52 trailing wife
22:52 Skidmark
22:50 Skidmark
22:48 Skidmark
22:46 trailing wife
22:45 Skidmark
22:44 Skidmark
22:43 Skidmark
22:43 Skidmark
22:42 Skidmark
22:39 Skidmark
22:35 trailing wife
22:20 Deacon Blues
21:53 badanov
21:49 swksvolFF
21:43 Frank G
21:41 Clem Pholuque8480