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-Short Attention Span Theater-
Bud Light partners with comedian Shane Gillis after Dylan Mulvaney fiasco
2024-02-03
[NYPOST] Comedian Shane Gillis will partner with beer brand Bud Light following a dismal year for the brand, according to a company post on Instagram.

"Welcome to the team @shanemgillis, excited to be a part of your 2024 tour," the beer brand posted.

"Excited to announce partnership with Bud Light #budlightpartner," Gillis posted to his Instagram account.

Bud Light sales plummeted last year after news broke that the brand had partnered with transgender influencer and activist Dylan Stench of Death Mulvaney
...the transexual influencer who single-handedly trashed a major American beer brand owned by a Belgian company, tainted Maybelline and Condé Nast, and then demanded that anybody who called him/her/it a man be arrested...
Mulvaney was announced as a Bud Light spokesperson to promote the March Madness basketball tournament in April, which prompted a months-long boycott of the brand.

The trans activist showed off cans of Bud Light sent by Anheuser-Busch that featured Mulvaney’s face, celebrating a milestone in her viral "365 Days of Girlhood" series, where the influencer detailed her daily experiences in her first year identifying as a transgender woman on TikTok.

The partnership led to backlash and plummeting Bud Light sales, which resulted in the company no longer being America’s top-selling beer brand.

Gillis recently appeared on the "Joe Rogan Experience" podcast, where he and host Joe Rogan discussed the Dylan Mulvaney disaster.

"It became a joke," Gillis told Rogan. "That’s tough to overcome, marketing-wise. It’s tough to get people to order a Bud Light publicly. You’re gonna get made fun of."

"There’s never been a brand that has been hit like this before," Rogan added.

Todd Allen, Vice President of Marketing for Bud Light, told Fox News Digital: "Humor has always been at the heart of the Bud Light brand and central to our ’Easy Enjoyment’ platform. We’re excited to partner with longtime fan of Bud Light, Shane Gillis, for his 2024 Live Comedy Tour where a good time with friends is always easy to enjoy."
Interesting times, especially in the Budweiser C-Suite. It seems Mr. Gillis has a reputation for blunt comedy — a few years ago he was fired for anti-gay jokes by Saturday Night Live before he stepped foot on their stage.
Related:
Bud Light: 2024-01-22 A righteous UFC rant
Bud Light: 2023-12-18 How Miss Universe May Lead to the end of commie reign in Nicaragua
Bud Light: 2023-11-20 MTG joins Sen. Mike Lee's call for J6 probe, ‘MAGA did not do this'
Related:
Dylan Stench of Death Mulvaney: 2023-11-01 No more culture wars? Corporate America is finally realizing that getting ‘woke' is bad for business
Dylan Stench of Death Mulvaney: 2023-10-12 Ad firm tied to Bud Light's Dylan Mulvaney fiasco fires top execs in shakeup
Dylan Stench of Death Mulvaney: 2023-09-14 Dylan Mulvaney says it'd be 'epic' to do Super Bowl beer ad after Bud Light saga
Posted by:Fred

#9  Now about all those NFL stars hoaring for buttlight...
Posted by: Cured Romantic    2024-02-03 22:22  

#8  Good for him, hope it's a lot. This guy is pretty funny. Got fired from SNL. Does a great Trump impersonation that's quite flattering.
Posted by: Rex Mundi   2024-02-03 19:39  

#7  The key to all of this was there never was a boycott. Lots of people just decided on their own that they did not want to be associated with this brand. The only thing left is to "New Coke" the whole thing and move on.
Posted by: Angstrom   2024-02-03 11:38  

#6  if you want to be queer do so. if you want to tell me about it dont.
Posted by: irish rage boy   2024-02-03 11:00  

#5  Shane Gillis is introduced to the World Stage by Big Media to sell Butt Wipe.

Me:


To Big Media, NYP including, everything right of getting canned in the Senate Chamber on live stream is Anti-Gay.
Posted by: swksvolFF   2024-02-03 10:38  

#4  Fiasco? This was the most effective advertising campaign in the history of ever. Usually an ad campaign need weeks/months/years to have an effect. Here, almost overnight, Bud Light seared an association into America's psyche. It was a marketing triumph. It did not do much for sales though, as their beer was now associated with something their traditional light beer-drinking customers wanted nothing to do with.

tl;dr: And just like that Bud Light, morphed into Butt Light.
Posted by: SteveS   2024-02-03 10:27  

#3  ^^^ right after it spoke at that university and 8 ppl showed up
Posted by: Chris   2024-02-03 08:41  

#2  The It girl went off the radar recently.

Progress.
Posted by: M. Murcek   2024-02-03 07:47  

#1  Who?
Posted by: Seeking Cure For Ignorance   2024-02-03 04:02  

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