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-Great Cultural Revolution
Anheuser-Busch's chief US marketing officer steps down as sales continue to plunge in the wake of Dylan Mulvaney and Bud Light fiasco
2023-11-17
[DM] World's biggest brewer reports 13.5% slump in revenue in the third quarter

The US chief marketing officer of Anheuser-Busch InBev is stepping down amid the company's continuing slump in sales, following Bud Light's disastrous collaboration with transgender influencer Dylan Mulvaney earlier in the year.

Benoit Garbe is set to leave his role at Bud Light's parent company at the end of the year, it was announced Wednesday, 'in order to embark on a new chapter in his career.'

Serving as the company's CMO for just over two years, his tenure was marred by an April marketing debacle where a Bud Light partnership with Mulvaney led to a boycott by the brand's customers and a significant loss in revenue.

In third quarter returns reported Tuesday, the summer slump continued as the company suffered a 13.5 percent drop in revenue per 100 liters, a key measure for beer sales.

Bud Light, a subsidiary of Anheuser Busch InBev, lost its 22-year long title as America's favorite beer earlier this year as it suffered a financially devastating summer
Related:
Anheuser-Busch: 2023-11-14 Marjorie Taylor Greene Slams Eight Republicans for Joining Democrats in Killing Her Articles of Impeachment Against Mayorkas (VIDEO)
Anheuser-Busch: 2023-10-12 Ad firm tied to Bud Light's Dylan Mulvaney fiasco fires top execs in shakeup
Anheuser-Busch: 2023-09-14 Dylan Mulvaney says it'd be 'epic' to do Super Bowl beer ad after Bud Light saga
Posted by:Frank G

#10  ^ All in the "entertainment" bidness, which is predominantly ghey. They all prolly felt pressure to go along to get along.

Doesn't change the fact they are two-faced stooges.
Posted by: M. Murcek   2023-11-17 16:18  

#9  People who have flip-flopped on BL debacle

"Manly men"
Sellouts.
Posted by: Skidmark   2023-11-17 16:05  

#8  They never should have let their customers try good beer.
Posted by: Super Hose   2023-11-17 15:06  

#7  Peeple who have flip-flopped on BL debacle:

Kid Rock
Joe Rogan
Dana White
Posted by: M. Murcek   2023-11-17 14:03  

#6  Maybe the people involved can be charged with murder for hire.
Posted by: M. Murcek   2023-11-17 14:01  

#5  Oof! Bud Light Paid Dylan Mulvaney Six Figures to Destroy Its Brand

$185,000. *SNORT*
Posted by: Frank G   2023-11-17 13:58  

#4  I wonder when In-Bev decides to spin AB off.
Posted by: M. Murcek   2023-11-17 07:21  

#3  "But all my elite societal friends (who don't drink beer) said it was a brilliant and brave marketing move!"
Posted by: Frank G   2023-11-17 06:44  

#2  Failure to make a course correction in the business and marketing world can only be attributed to one thing, money and influences from elsewhere.
Posted by: Besoeker   2023-11-17 05:29  

#1  And all he had to do was say they messed up and they are sorry. But nope, they had to stand their woke ground and lose everything.
Posted by: 49 Pan   2023-11-17 02:06  

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