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-Signs, Portents, and the Weather-

Anheuser-Busch stock downgraded by HSBC analysts over Bud Light 'crisis'

2023-05-11

[NYPOST] The stock of Bud Light parent company Anheuser-Busch has been downgraded by analysts at HSBC who say the brand is in the midst of a "crisis" following the outcry over its ties to transgender social media influencer Dylan Stench of Death Mulvaney
Dylan <q>Stench of Death</q> Mulvaney

...the transexual influencer who single-handedly trashed a major American beer brand owned by a Belgian company, tainted Maybelline and Condé Nast, and then demanded that anybody who called him/her/it a man be arrested...
Carlos Laboy, a managing director at HSBC’s global beverage sector, downgraded the stock of Anheuser-Busch InBev to a hold status — meaning that investors should neither buy or sell shares of the company.

Laboy said that the backlash to the Mulvaney branding partnership is a sign that there are "deeper problems than ABI admits," according to a note that was first reported by CNBC.

"Is ABI’s leadership getting the brand culture transformation right? It’s mixed," Laboy wrote in a note that was published on Wednesday.

"At Ambev, we think the answer is ’yes;’ in the US, we think it’s ’no’," Laboy wrote.

"The way this Bud Light crisis came about a month ago, management’s response to it and the loss of unprecedented volume and brand relevance raises many questions."

"Why did its US leadership underestimate the risk of pushback given the recent experience of other firms?" Laboy wrote.

"Is A-B hiring the best people to grow the brands and gauge risk?"

"If Budweiser and Bud Light are iconic American ideas that have long brought consumers together, why did these marketers fail to invite new consumers without alienating the core base of the firm’s largest brand?" Laboy asked.

Bud Light's sales drop is accelerating amid Dylan Mulvaney fiasco — and is now spilling into other Bud brands

[NYPOST] Bud Light’s downward spiral has accelerated in the wake of the Dylan Stench of Death Mulvaney
...the transexual influencer who single-handedly trashed a major American beer brand owned by a Belgian company, tainted Maybelline and Condé Nast, and then demanded that anybody who called him/her/it a man be arrested...
debacle — and the carnage has begun to spill into Anheuser-Busch’s other mega-buck brands, The Post has learned.

Nationwide retail sales of Bud Light were down 23.4% versus a year ago in the week of April 29 — worse than the 21.4% decline it suffered a week earlier, according to Bump Williams Consulting and NielsenIQ data.

Meanwhile,
...back at the secret hideout, Scarface Al sneeringly put his proposition to little Nell...
as beer drinkers discover how many other beer brands fall under the Anheuser-Busch umbrella, the backlash is widening, according to the fresh data.

The company’s flagship Budweiser brand took an 11.4% sales hit for the week ended April 29.

Sales of Bud’s Michelob Ultra brand — the third-biggest-selling in the US behind No. 1 Bud Light and No. 2 Modelo Especial — were down 4.4%, according to Bump Williams data.

"It’s not just a Bud Light issue," said Bump Williams, chief executive of the consultancy.

"It’s an Anheuser-Busch portfolio problem now."

Posted by:Fred

#7 I guess my feeling on the bailout is that Disney, AB and others are trying to implement woke. The government is also trying to jam woke down our throats. If the government is coordinating with Big Tech, why would they not also be involved in Disney and AB? Is AB too big to fail? Not at all, but I expect that they will try to sell the negative impact of their slide on employees and distributors as a reason for some help. Like my former employer GM, the government help doesn’t solve anything. I still think Biden will shovel cash their way. It is the California rule. Leftist entity does dumb stuff, leftist president bails them out.

Posted by: Super Hose 2023-05-11 21:23

#6 Die AB, die.

Posted by: DarthVader 2023-05-11 16:35

#5 They don't grasp yet that its really not Dylan. It's what Dylan represents, the whole narrative being shove down their throats and told you are evil if you do not accept it. The activists and the corporate suites don't understand the base of America and the concept of 'just leave us and our families alone'.

Posted by: Procopius2k 2023-05-11 13:02

#4 Super Hose, yesterday:

At some point they will seek a government bailout. There is no rational case for one, but they will seek one. They are probably already networking that type of solution. It is what low integrity executives do.

I think that was the point of the A/B wig stating this whole thing is "Internet Misinformation"; a ring kiss.

Dylan is an obnoxious clown, yes. IIUC he was chosen because he got his...face, ugh, cracked to make it more...feminine. Post here, like just about all sources, seem to scapegoat Dylan and not discuss The Favor Executives and The Agenda.

Posted by: swksvolFF 2023-05-11 11:10

#3 You could build a lucrative stock trade strategy based on the inverse of the DEI index.

Posted by: Super Hose 2023-05-11 08:07

#2 On a related note, shares of Disney fell nicely after they reported earnings last night. Definitely two companies that deserve to share a gutter on Skid Row.

Posted by: DooDahMan 2023-05-11 06:29

#1 Wait for Moody's & Fitch, among the other analysts, to issue similar ratings.

Posted by: Raj 2023-05-11 00:57

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