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2023-05-08 -Great Cultural Revolution

Anheuser-Busch CEO Blames Bud Light Boycott On Social Media "Misinformation"

[ZH] The CEO of the "inclusive" AB InBev blamed "misinformation" on social media for stoking a nationwide boycott of Bud Light following the brewer's move to promote the beer with TikTok trans influencer Dylan Mulvaney.

People often talk about this topic in social media like noise... You have one fact and every person puts an opinion behind the fact. And then the opinions start to be replicated fast on each and every comment. By the time that 10 or 20 people put a comment out there, the reality is no longer what the fact is, but is more [about] what the comments were," chief executive Michel Doukeris told the Financial Times.

Instead of taking the blame for the company's catastrophic attempt to virtue signal, even if it means alienating the vast majority of its clients, Doukeris instead blamed online "misinformation and confusion", including reports that Mulvaney's Bud Light can is "a production can and every can would be like the one that was in that post . . . We never intended to make it for general production and sale for the public." Well, that's just a brilliant way for InBev to also alienate the progressives after scrambling to distance itself from the entire fiasco.

Posted by DooDahMan 2023-05-08 10:43|| || Front Page|| [11124 views ] Top

#1 I can only hope that ALL AB/InBev products get boycotted. If this CEO is going to pull such nonsense, then I can only wish poor results upon this going concern.

Posted by DooDahMan 2023-05-08 10:47|| 2023-05-08 10:47|| Front Page Top

#2 They really do think their customers are morons.

Posted by DarthVader 2023-05-08 10:49|| 2023-05-08 10:49|| Front Page Top

#3 AB CEO is sounding a bit elitist. He needs to step down. The company needs to reestablish its base or shut down.

Posted by 49 Pan 2023-05-08 11:38|| 2023-05-08 11:38|| Front Page Top

#4 If he's preparing his resume, I understand the senior jobs for military recruitment at DoD is opening up.

Posted by Procopius2k 2023-05-08 11:43|| 2023-05-08 11:43|| Front Page Top

#5 He has successfully promoted diversity of beer purchasing.

Posted by Super Hose 2023-05-08 12:35|| 2023-05-08 12:35|| Front Page Top

#6 Keep pouring gas on the fire. It's a pleasure to watch.

Posted by Angstrom 2023-05-08 13:00|| 2023-05-08 13:00|| Front Page Top

#7 If you have to explain yourself, you've already screwed up...

Posted by M. Murcek 2023-05-08 13:03|| 2023-05-08 13:03|| Front Page Top

#8 Their clientele is becoming more selective.

Posted by ed in texas 2023-05-08 13:30|| 2023-05-08 13:30|| Front Page Top

#9 And there it is: it's our fault for not being sophisticated. FOAD A/B.

Posted by Rex Mundi 2023-05-08 14:35|| 2023-05-08 14:35|| Front Page Top

#10 First rule of corporate survival: Blame someone else.

Second rule of corporate survival: See first rule.

Posted by Tom 2023-05-08 16:35|| 2023-05-08 16:35|| Front Page Top

#11 InBev reported all Bud Light sales for April were down 21%, 26% retail stores. But the boycott was only getting started and not for the whole month. May's report will be catastrophic.

Posted by Sheba Sinatra1331 2023-05-08 16:53|| 2023-05-08 16:53|| Front Page Top

#12 Blames Bud Light Boycott On Social Media "Misinformation".

OH! but A.B.
I, and a lot of other Americans understand what pushing and selling Perversion is and we are fed-up.

EG.
Just $2 less, in my neck of the woods, and a 24 can case of Bud will be selling for the same price as a 24 can case of Coke Products in many stores.

Posted by NN2N1 2023-05-08 19:14|| 2023-05-08 19:14|| Front Page Top

#13

Posted by M. Murcek 2023-05-08 19:27|| 2023-05-08 19:27|| Front Page Top

#14 Bud Light Customers will not return. They already moved on and it's more than a boycott with that specific brand. The good ol' boys will mock any friends that drink Bud Light and it will last until they die.

The other brands might survive if AB does proper damage control and ends the boycott but signs suggest they won't/can't stop the boycott.

Popcorn stocks are probably going up.

Posted by ruprecht 2023-05-08 21:19|| 2023-05-08 21:19|| Front Page Top

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