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2023-07-28 -Short Attention Span Theater-
Anheuser-Busch Lays Off Nearly 400 Corporate Workers as Bud Light Backlash Continues
[NATIONALREVIEW] Bud Light parent company Anheuser-Busch announced it will be slashing 2 percent off its employment roster, or nearly 400 positions, in an attempt to "simplify and reduce layers within its organization."
start with Marketing and the CEO
"Today we took the very difficult but necessary decision to eliminate a number of positions across our corporate organization," Anheuser-Busch chief executive Brendan Whitworth noted in a written statement. "While we never take these decisions lightly, we want to ensure that our organization continues to be set for future long-term success."

Whitworth elaborated that frontline workers including "brewery and warehouse staff, drivers, and field sales, among others" would not be in the crosshairs. Instead, the restructuring will ostensibly focus on U.S.-based corporate staff instead, particularly in their New York, Los Angeles, and St. Louis offices, the Wall Street Journal reported.

The brand ignited a massive public backlash in April when its marketing department sent customized beer cans to Dylan Stench of Death Mulvaney
...the transexual influencer who single-handedly trashed a major American beer brand owned by a Belgian company, tainted Maybelline and Condé Nast, and then demanded that anybody who called him/her/it a man be arrested...
, a transgender TikTok influencer, as part of a social-media ad campaign. The partnership quickly proved financially catastrophic as consumers ditched the company in droves.

In April, Bud Light sales dropped 21.4 percent, while parent brand Budweiser lost 11.5 percent. Meanwhile,
...back at the Council of Boskone, Helmuth ordered the space pirate fleet to attack Zemblonia...
its major rival, Coors Light, experienced a 10.9 percent sales boost for the month. Even gay bars in cities across the country reportedly contributed to Bud Light’s losses, as the bars removed Anheuser-Busch products to protest the company’s tepid response to the blowback.

The trend continued throughout June as Bud Light’s share of American retail-store sales slipped to 7.3 percent while competitor Modelo became the country’s most popular beer, grabbing 8.4 percent of consumer dollars. The brand continued to shed customers into the heart of the summer and Independence Day, a crucial period for beer sales.

Bud Light purchases slumped 27.9 percent compared to a year ago in the week ending June 24, data from NielsenIQ and Bump Williams Consulting revealed. The decline slightly improved from the 28.5 percent historic decrease the beer company suffered the prior week.

"The Fourth of July is the biggest beer holiday in terms of retail sales and an opportunity to move a lot of volume," Dave Williams, vice president of Bump Williams Consulting, an alcohol beverage research company, told the New York Post at the time. "And there has been no notable signs where the course has changed for Bud Light."

"Our year is screwed," one Anheuser-Busch distributor who doesn’t carry Modelo told the Wall Street Journal following the news
Posted by Fred 2023-07-28 00:00|| || Front Page|| [11131 views ]  Top

#1 Sadly it's the 'canners' not the management.
Posted by Skidmark 2023-07-28 00:05||   2023-07-28 00:05|| Front Page Top

#2 Instead, the restructuring will ostensibly focus on U.S.-based corporate staff instead, particularly in their New York, Los Angeles, and St. Louis offices, the Wall Street Journal reported.

Seems like all the offices should be closed in the first two cities as those who occupied them have total lack of understanding of their former customer base.
Posted by Procopius2k 2023-07-28 07:34||   2023-07-28 07:34|| Front Page Top

#3 So AB caned 400 and the glass bottle company did the same with over 600 a couple weeks ago; how many others have been laid off/ hours reduced at the local levels, yeah I’d say ol’ dylan is a pretty good influencer………
Posted by USN, Ret. 2023-07-28 08:03||   2023-07-28 08:03|| Front Page Top

#4 So Trans-Lite laid off 400+/- staff.

Was the selection done based on Politics, sexuality, pronoun, or need?
Posted by NN2N1 2023-07-28 08:16||   2023-07-28 08:16|| Front Page Top

#5 Well, in truth, they don't need anyone to set up sales promotions.
I was in the local Wallyworld yesterday. There was an aisle display of Bud Lite. Pristine, perfect square stack. Not even a price sign on it. They didn't bother to put the price up.
Posted by ed in texas 2023-07-28 08:37||   2023-07-28 08:37|| Front Page Top

#6 1st the madness, then the destruction.
Posted by Rex Mundi 2023-07-28 10:35||   2023-07-28 10:35|| Front Page Top

#7 The Policy Makers never take it on...the chin.

To reassert, Marketing, under instructions, simply looked up the top-rated...trans influencer...and cut the check. It just happened to be Dylan.

Using Slappy Buttgig, Politicians, Privileged Ivy Leaguers, and Celebrity Has-Beens to call the customers -not consumers- a bunch of assholes is where we are.
Posted by swksvolFF 2023-07-28 10:50||   2023-07-28 10:50|| Front Page Top

#8 /\ "PROMETHEUS - Whom the Gods would destroy they first make mad."

Longfellow: The Masque Of Pandora
Posted by Besoeker 2023-07-28 10:58||   2023-07-28 10:58|| Front Page Top

#9 An important point to make - this is not a boycott. No one organized this. There are no websites or FB pages. This is just a lot of beer drinkers deciding they no longer want to be associated with the brand. And I think that's even worse. Where do you go when your brand becomes poison?
Posted by Angstrom 2023-07-28 13:25||   2023-07-28 13:25|| Front Page Top

#10 "To reassert, Marketing, under instructions, simply looked up the top-rated...trans influencer...and cut the check. It just happened to be Dylan."

That's how it started, but there are a dozen competitors in the same beer market segment as Bug Lite. Bud Lite fans picked another that didn't bother them and they aren't coming back. They had a small window to undo the damage and they were silent and hoped it would go away.
Posted by ruprecht 2023-07-28 21:27||   2023-07-28 21:27|| Front Page Top

08:05 Super Hose
08:03 Grom the Affective
07:58 Super Hose
07:56 Grom the Affective
07:56 Super Hose
07:54 Super Hose
07:53 Procopius2k
07:52 Procopius2k
07:51 Procopius2k
07:49 Grom the Affective
07:49 Procopius2k
07:48 Grom the Affective
07:45 Procopius2k
07:35 Procopius2k
07:30 Procopius2k
07:29 Procopius2k
07:24 NN2N1
07:19 Grom the Affective
06:58 Mullah Richard
06:55 Besoeker
06:48 MikeKozlowski
06:45 Airandee
05:19 Gloluns Turkeyneck4904
04:40 Skidmark









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