Rantburg

Today's Front Page   View All of Sat 05/24/2025 View Fri 05/23/2025 View Thu 05/22/2025 View Wed 05/21/2025 View Tue 05/20/2025 View Mon 05/19/2025 View Sun 05/18/2025
2023-06-14 -Great Cultural Revolution
Mark Cuban claims companies like Target, Bud Light going 'woke' is just 'good business'
[NYPOST] Billionaire "Shark Tank" star Mark Cuban said companies embracing "woke" ideology is just "good business," pushing back against those who say it’s adversely affecting their bottom lines.

In an interview with the Pittsburgh Post-Gazette on Sunday, the Dallas Mavericks owner spoke about the ongoing backlash against companies like Anheuser-Busch and the Target Corporation for promoting LGBTQ+ ideologies in their brands.

Since promoting what many consider "woke" agendas, both companies have suffered massive losses worth billions of dollars.

While experts and industry insiders have suggested that invoking politics led to this downturn, Cuban insisted that embracing wokeness is a positive trait.

"There is a reason almost all the top ten market cap companies in the US can be considered ’woke.’ It’s good business," he said.

Cuban explained, "Most CEOs have enough experience to know to just wait out the news cycle until they go to the next one."

Bud Light sales sink 24.4% as rival Modelo continues to gain share
[NYPOST] Bud Light sales continued to plunge as the nation’s No. 1 beer brand continues to lose share to runner-up Modelo Especial — but its sister brands are beginning to recover from the disastrous marketing partnership with Dylan Stench of Death Mulvaney
...the transexual influencer who single-handedly trashed a major American beer brand owned by a Belgian company, tainted Maybelline and Condé Nast, and then demanded that anybody who called him/her/it a man be arrested...
Sales of Bud Light dropped 24.4% in the week ended June 3 — slightly worse than the 23.9% decline over the previous week which had included steep discounting over the Memorial Day holiday weekend, according to data from Bump Williams Consulting and NielsonIQ.

Meanwhile,
...back at the barn, Bossy's udder had begun to ache...
 Anheuser-Busch’s Michelob Ultra — the nation’s third-biggest brand by sales — turned positive for the first time in weeks with a 0.7% sales increase versus a 0.1% decline the previous week.

Elsewhere, Anheuser-Busch beers continued to drop, although at a slower rate.

The flagship Budweiser brand’s sales were down 7.8% vs. 8.5% while Natural Light’s sales were down 1.0% vs. a 1.5% decline and sales of Busch Light were were down 0.8% vs. a 3.0% decline over the same period.
Posted by Fred 2023-06-14 00:00|| || Front Page|| [11128 views ]  Top

#1 Yes, Bud Light sales continue to tank while Modelo’s climb. How many of the boycotters are now buying Modelo, not realizing it too is an AB product? So the money still flows in, just by a different route?
Rubes, you’ve been played
Posted by USN, Ret. 2023-06-14 08:00||   2023-06-14 08:00|| Front Page Top

#2 In 2013, Constellation Brands purchased Grupo Modelo’s 50 percent stake in their partnership. This gave Constellation Brands full ownership of the Modelo brands in the United States. - cite
Posted by Procopius2k 2023-06-14 08:16||   2023-06-14 08:16|| Front Page Top

#3 Enter the stage when they get into a tuck measuring contest of who lost the most customers.

"There is a reason almost all the top ten market cap companies in the US can be considered ’woke.’ It’s good business," he said.

Cuban explained, "Most CEOs have enough experience to know to just wait out the news cycle until they go to the next one."

He should know better than this. There is cheesing some customers and there is brand dropping.

Second, do you really, really, think that July 1 this will all just go away, or is there so much corporate investment and momentum, including hack articles like this, it will have to go perpetual?

I was flipping from a channel to another and came across a baseball game. Being an ol' sportsballer I had to check who was playing, the score and inning. It took all of 5 seconds for a GROQMER+ flag to show. The team's name, huge sign in outfield.

I get Cuban is so OG that he goes back to slaves making shoes is good for his ticket sales, but damn man, this sales pitch is just ignorant.
Posted by swksvolFF 2023-06-14 10:38||   2023-06-14 10:38|| Front Page Top

#4 MLB quietly drops pride uniforms
Posted by M. Murcek 2023-06-14 10:39||   2023-06-14 10:39|| Front Page Top

#5 Nothing personal (zipper sound) - just good business. And that folks, is fascism.
Posted by Rex Mundi 2023-06-14 10:51||   2023-06-14 10:51|| Front Page Top

#6 Constellation may have once owned them however they are under the AB Inbev family.
Posted by USN, Ret. 2023-06-14 11:08||   2023-06-14 11:08|| Front Page Top

#7 Becoming a woke company is good business? It doesn't seem that way.
Posted by JohnQC 2023-06-14 11:24||   2023-06-14 11:24|| Front Page Top

#8 Cuban basically hit the lottery when he sold a domain name for billions back in the docom frenzy. He has never really "done anything" that qualifies him as some sort of business guru.
Posted by M. Murcek 2023-06-14 11:40||   2023-06-14 11:40|| Front Page Top

#9 I bet their stockholders disagree.
Posted by DarthVader 2023-06-14 11:42||   2023-06-14 11:42|| Front Page Top

#10 "There is a reason almost all the top ten market cap companies in the US can be considered ’woke.’ It’s good business," he said.

It’s that the top ten have a history of selling really good products, so there are reserves big enough to cover short term problems with both supply and demand. And yes, historically conservative customers have in a reasonable period come back for the quality, whereas Progressive customers will accept poorer quality goods and services in order to buttress their morality.

Also, the top ten have such a broad array of products, generally brands that show no overt link to the parent company, so in general the bottom lines of those really big companies are not effected by consumer ire. This is less so for the rest of the business world, which is why businesspeople used to be advised to keep their politics to themselves.
Posted by trailing wife 2023-06-14 11:52||   2023-06-14 11:52|| Front Page Top

#11 Decadence is a luxury of prosperity. When the economic going gets hairy, the decadence will be the first thing to get dropped.
Posted by M. Murcek 2023-06-14 11:56||   2023-06-14 11:56|| Front Page Top

#12 Drinkers tend to remember. Most drinkers can tell detailed stories about throwing up or getting arrested going back many decades. The only exception for that is the cases where the drinker was blind or blackout drunk - not that I would have any experience with those conditions. So Mark Cuban is partially correct. I am not sure how Bud Lite could parlay recapturing the blackout drunk sector to reacquire significant market share. Maybe someone will make a convincing Shark Tank proposal in that regard that he can exploit.
Posted by Super Hose 2023-06-14 12:34||   2023-06-14 12:34|| Front Page Top

#13 No such thing as black out drunk on Bud Lite. Black out stupid yes, but not black out drunk.
Posted by Rex Mundi 2023-06-14 12:49||   2023-06-14 12:49|| Front Page Top

#14 Sounds like Mark Cuban doesn't leave kids alone.
Posted by swksvolFF 2023-06-14 13:01||   2023-06-14 13:01|| Front Page Top

#15 Maybe someone will make a convincing Shark Tank proposal in that regard that he can exploit.

They should get a iconic celebrity. Really hit the demographic, like a country music singer from the 90's, and call them all assholes.
Posted by swksvolFF 2023-06-14 13:03||   2023-06-14 13:03|| Front Page Top

#16 Well, the "backlash to the backlash" is that I'm a h8ter, so that's sure gonna warm me up to their brand.
Posted by M. Murcek 2023-06-14 13:10||   2023-06-14 13:10|| Front Page Top

#17 GROQMERS+:
We don't target children!

Also GROQMERS+:
We should have a photo shoot of Tony the Tiger playing grab-ass with Dylan the Face.
Posted by swksvolFF 2023-06-14 13:28||   2023-06-14 13:28|| Front Page Top

#18 Constellation is not apparently owned by AB InBev. It does business with it in licensing names. You don't sue yourself.
Posted by Procopius2k 2023-06-14 13:35||   2023-06-14 13:35|| Front Page Top

#19 Call of Doody new game release is really getting the business in reviews.

One was like, "Most realistic modern war game yet. You spend hours at a computer trying to work around software crashes."

Ace has a good enough round-up over at his place.
Posted by swksvolFF 2023-06-14 17:00||   2023-06-14 17:00|| Front Page Top

#20  Bud Light sales continue to tank while Modelo’s climb. How many of the boycotters are now buying Modelo, not realizing it too is an AB product?

I think what we are seeing is not so much a boycott of AB, but more a grassroots response to the most instantly successful advertising campaign in human history. Whatshisname is now indelibly associated with Bud Light. Most people don't want any part of that. They do still want to drink a beer of a certain class. Hence, they are "brand-fluid".
Posted by SteveS 2023-06-14 18:14||   2023-06-14 18:14|| Front Page Top

#21 "There is a reason almost all the top ten market cap companies in the US can be considered ’woke.’ It’s good business," he said.

Big companies do all sorts of silly things because "they are too big to fail" and the board/ big investors want ridiculous things done yesterday. Remember the 'Merger Mania of the 90's'? It made the banks holding the loans happy...

How about the 'Diversify into things we don't know about' mania? US Steel (8th largest steel producer in 2008 and 38th in 2018, but they were diversified into railroads and energy ...Yay!) and Borden (once the largest US dairy producer, founded 1857 and defunct 2001, but they plowed everything into their plastics division...).
Posted by magpie 2023-06-14 20:16||   2023-06-14 20:16|| Front Page Top

#22 So I understand that the large companies the use the large banks for operating capitol are being forced into this with the eSG crap. Not that it matters much at the user level but its the world bank driving this...
Posted by 49 Pan 2023-06-14 22:35||   2023-06-14 22:35|| Front Page Top

06:05 MikeKozlowski
05:52 NN2N1
05:38 Skidmark
05:34 NN2N1
05:26 Skidmark
05:19 Skidmark
04:53 Grom the Affective
04:48 no mo uro
04:39 Seeking Cure For Ignorance
04:04 Grom the Affective
02:32 Fairbanks
00:43 Skidmark
00:24 Skidmark
00:19 EMS Artifact
00:06 Rambler
00:03 Rambler









Paypal:
Google
Search WWW Search rantburg.com