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2023-06-01 -Great Cultural Revolution
Bud Light Just Keeps on Digging, Donates $200K to National LGBTQ Chamber of Commerce
[REDSTATE] It’s one thing to intentionally create what was arguably the worst marketing decision in history but it’s a whole different ballgame when a company doubles and triples down — while simultaneously trying to win back formerly loyal customers who can’t stop buying the company’s product fast enough.

I’m talking about Bud Light, of course, which has now lost roughly 30 percent in sales since hooking up [no pun intended] with a 26-year-old man pretending to be a teenage girl — Dylan Stench of Death Mulvaney
...the transexual influencer who single-handedly trashed a major American beer brand owned by a Belgian company, tainted Maybelline and Condé Nast, and then demanded that anybody who called him/her/it a man be arrested...
 — who first gained notoriety on TikTok, as he chronicled his first "365 days of womanhood." Mulvaney’s act is disgusting, yet at least a few folks in the Bud Light marketing department bought it — hook, line, and sinker.

As the boycott against Bud Light grew stronger, and more costly to Anheuser-Busch InBev, the panicked beer maker put out a statement announcing that the Mulvaney fiasco wasn’t really a campaign at all, while laughingly saying "only one can" featuring Mulvaney was produced.

Not to nitpick, but who the hell cares if it was one can or a million cans? The number of cans was irrelevant. The fact that Bud Light risked decades and countless millions of dollars building brand loyalty, only to throw it away in the name of "woke," not to mention, via the Mulvaney character, was insane.

Then we find out that Bud Light is set to sponsor three different Pride events in the coming months.

To be fair, deals for those events were probably signed before the Mulvaney disaster hit, but with the everyman beer brand practically on life support and Anheuser-Busch InBev stock taking a beating, one would think A-B InBev could have arranged to have Bud Light dropped from the publicized list of sponsors, while agreeing to still pay the sponsorship money.

The company then tried to, in effect, give away free Bud Light beer, and in one transparent act of desperation, Budweiser hilariously announced a deal with Harley Davidson.
Posted by Fred 2023-06-01 00:00|| || Front Page|| [11136 views ]  Top

#1 Satan-loving trans designer behind Target's boycotted Pride clothing campaign says the retailer and Bud Light are examples of 'rainbow capitalism' for Pride month - and should either stand by their ads or not do them
Posted by Skidmark 2023-06-01 04:45||   2023-06-01 04:45|| Front Page Top

#2 3 detained for extreme anti-LGBTQ comments ahead of Jerusalem March
Posted by Skidmark 2023-06-01 05:41||   2023-06-01 05:41|| Front Page Top

#3 I'm waiting to see if there are any fireworks on Jun 16th at Dodger Stadium with Drag Queens outfit Sisters of Perpetual Indulgency being invited and honored! Clayton Kershaw doesn't dig it and Williams from St Louis and others are starting to come forward but Bass from Toronto already apologized since it "appeared" that he was backing the Target and Bud Light boycotts...well..he is in Canada.
Posted by Omiting Theting7288 2023-06-01 08:32||   2023-06-01 08:32|| Front Page Top

#4 Time for the nazis to sue for an appreciation day of their own.
Posted by M. Murcek 2023-06-01 08:34||   2023-06-01 08:34|| Front Page Top

#5 Keeps digging?

They don't care if they kill the brand. Need to (re)visit Vonnegut's "All the King's Men".

This is a narrative from higher up.
Posted by swksvolFF 2023-06-01 11:16||   2023-06-01 11:16|| Front Page Top

#6 They don't care if they kill the brand.

Exactly. The people involved all have their Golden Parachutes™ or are mercenary paid consultants -- like rats carrying the plague they will just swim to another boat when this one sinks.
Posted by magpie 2023-06-01 11:47||   2023-06-01 11:47|| Front Page Top

#7 You can kill a brand as a write off to play games with the corporate earnings. I worked at GM when they did that with Oldsmobile twice.
Posted by Super Hose 2023-06-01 12:42||   2023-06-01 12:42|| Front Page Top

#8 #1 Skidmark, "not do them" is acceptable to me.
Posted by Tom 2023-06-01 13:09||   2023-06-01 13:09|| Front Page Top

#9 The fact that they have a Chamber of Commerce means they have the jump on us. We need to organize before they get to the Beef Jerky manufacturers.
Posted by Super Hose 2023-06-01 14:15||   2023-06-01 14:15|| Front Page Top

#10 Oh geez.
If you weren't sure about my comment about going full retard for GROQMER+ month, check out what Glamour just dropped; story at WZ.

I bet they are sacrificing babies to ward in a horrible disaster in The South so they can get video of rednecks taking their cans of emergency water.

Not to save the brand, but to make a point.
Posted by swksvolFF 2023-06-01 16:14||   2023-06-01 16:14|| Front Page Top

#11 *warning

The Glamour cover is one of those "The longer you look the worse it gets" activities.

Putting HD bikes on Buttwiper cans feels like mockery, and IIUC, HD is also on board this crazy train.
Posted by swksvolFF 2023-06-01 16:29||   2023-06-01 16:29|| Front Page Top

#12 Another one that’s in England, swksvolFF:

Pregnant transgender man Logan Brown stars on cover of Glamour UK’s Pride issue

Cut off her bosom, kept her uterus, added testosterone to the mix. And while she pretended to be a boy, the baby daddy pretended to be a girl. That poor child is totally screwed.
Posted by trailing wife 2023-06-01 20:57||   2023-06-01 20:57|| Front Page Top

#13 If you rebooted the Flintstones with that cast, the dinosaur characters would be shaking their heads in disbelief.
Posted by Super Hose 2023-06-01 21:08||   2023-06-01 21:08|| Front Page Top

#14 Gross.

It's artillery.
Posted by swksvolFF 2023-06-01 21:41||   2023-06-01 21:41|| Front Page Top

23:26 Pancho Poodle8452
23:20 Pancho Poodle8452
23:09 Chuck M
22:57 SteveS
22:52 SteveS
22:26 DarthVader
22:21 Skidmark
22:18 Skidmark
22:06 SteveS
22:02 Pancho Poodle8452
21:44 Skidmark
21:40 Skidmark
21:09 Airandee
20:42 Woodrow
20:19 swksvolFF
20:17 swksvolFF
18:46 Grom the Affective
18:40 DooDahMan
18:34 Frank G
18:25 Frank G
18:22 Grom the Affective
18:11 trailing wife
18:06 Hellfish
17:49 Grom the Affective









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