[ZeroHedge] Long before Mark Zuckerberg’s rebranded Facebook, this company has been musing about the notion of metaverse. Similar to how Amazon was associated with a bookstore in 1999, Epic Games is currently known as a gaming company because of the success of Fortnite. However, is it truly a gaming company? Let’s dive into the perspectives of one of the most promising players of the Metaverse and Web3 race.
ALL SET TO STORM THE METAVERSE
While some just shake the air with the word “Metaverse”, others have been paving their way to it for years and are now far ahead. Epic Games is best known for creating the wildly popular game Fortnite, as well as the Unreal Engine, a real-time 3D creation tool. But this is only the tip of Epic’s iceberg.
HOW THEY MAKE MONEY:
- Games. Epic’s ultra-popular game Fortnite has over 350 million accounts and 2.5 billion friend connections. In 2021 Fortnite generated $5.8B in revenue through in-app purchases. It is estimated that Fortnite currently brings 85-90% of the company's total revenue.
- Unreal Engine. This toolbox lets people create interactive things that feel real, even though they're just on a screen. Originally invented to create characters and landscapes for games, Unreal Engine is widely used across industries. Have you seen the new Star Wars series, Mandalorian? West World, Love Death + Robots, Ford vs Ferrari, Harry Potter? Then you’ve seen Unreal Engine’s work. Porsche, Volvo and Rivian all use Unreal Engine to help increase safety and test automated functions. Zaha Hadid Architects incorporated this tech throughout its design process.
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