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2022-05-08 -Great Cultural Revolution
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Surber: PR firm goes from Woke to Nope
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Judd Legum's headline did not do the story justice. It said, "PR giant advising corporate clients to stay silent on abortion rights."
The PR company -- Zeno -- is not just a giant but a Woke Giant. Its clientele includes other Woke Giants such as Coke, Netflix and Starbucks.
You remember Coke, right? It is that bottled fizzy water company that exhorted its employees to "try to be less white," a corporate racism that Florida banned last month.
49 other states should follow suit.
Zeno is woke. Kevin McCauley profiled the company in March, writing:
Zeno Shoots for Higher Purpose
Zeno Group scored a 39.9% surge in 2021 revenues to $118.9M as it captured 85 major new business wins and its Top Ten clients hiked spending about 40%.
"Never more so than over the last year, when global forces required businesses to think and act differently, Zeno fully demonstrated what's known to be true — companies that embody a higher purpose are stronger and more impactful, inside and out," said CEO Barby Siegel.
Beyond growing its revenues base, Zeno wants to be measured for making a positive impact on people's lives.
"The firm used pandemic 2021 to realize more deeply who Zeno is, why it exists and the firm's desired impact," said Siegel.
The goal is to "champion the courageous to achieve something better for humankind."
6 weeks later, Zeno junked all that Marxist marketing and told CEOs to STFU about social issues.
Read the rest at the link 
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Posted by badanov 2022-05-08 00:00||
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Posted by Seeking Cure For Ignorance 2022-05-08 03:54||
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Posted by M. Murcek 2022-05-08 07:00||
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Posted by swksvolFF 2022-05-08 08:49||
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Posted by NoMoreBS 2022-05-08 12:00||
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Posted by Besoeker 2022-05-08 12:02||
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Posted by swksvolFF 2022-05-08 12:58||
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Posted by Seeking Cure For Ignorance 2022-05-08 14:18||
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