Rantburg

Today's Front Page   View All of Thu 05/29/2025 View Wed 05/28/2025 View Tue 05/27/2025 View Mon 05/26/2025 View Sun 05/25/2025 View Sat 05/24/2025 View Fri 05/23/2025
2021-03-05 -PC Follies
Jeep boss says he's willing to ditch 'Cherokee' name
[NYPOST] The boss of Jeep’s parent company says he’s willing to stop slapping the Cherokee Nation’s name on the automaker’s SUVs.Carlos Tavares, the CEO of newly formed auto conglomerate Stellantis, expressed openness to the change after the nation’s largest Native American tribe urged Jeep to ditch the branding.

In an interview with The Wall Street Journal, Tavares said Stellantis was having discussions with the Cherokee Nation about Jeep’s use of the name on two of its most popular vehicles: the Grand Cherokee and the smaller Cherokee model that was introduced in 2013.

"We are ready to go to any point, up to the point where we decide with the appropriate people and with no intermediaries," Tavares told the paper.

"At this stage, I don’t know if there is a real problem," he added, noting that he is not personally involved in the talks with the tribe. "But if there is one, well, of course we will solve it."

Tavares addressed the issue after Chuck Hoskin Jr., the Cherokee Nation’s principal chief, asked Jeep to stop using the tribe’s name for the first time last month.
I don't suppose they'd consider naming it the "Ira Hayes," or the "Jim Thorpe," or the "Learned Hand?"

The "Susquehannock?" There aren't anymore of them left to complain. The last one died about the time the Constitution was being discussed.

The "Coahuiltecan?"... No. Mexico named a state after them. Not their best state, not their best Indians.

"Pontiac's" not being used.

Or they could just call it the "Custer."




Posted by Fred 2021-03-05 00:00|| || Front Page|| [11131 views ]  Top

#1 The John Wayne
Posted by M. Murcek 2021-03-05 08:11||   2021-03-05 08:11|| Front Page Top

#2 Call It: The Snoop Dogg 420 with the Willie Nelson Package Up Grade

or

SD420 WIN

Niche Market granted, but atleast you'll know your "target market demographics" in an instant,

2B BLUNT 👀
Posted by Elbowing Tingle6302 2021-03-05 08:26||   2021-03-05 08:26|| Front Page Top

#3 two of its most popular vehicles

Call it the Peace Pipe for all I care. I have zero interest in a Jeep. Period.
Posted by Clem 2021-03-05 08:37||   2021-03-05 08:37|| Front Page Top

#4 Fair. I ditched my Cherokee 20 years ago.
Posted by Mercutio 2021-03-05 09:11||   2021-03-05 09:11|| Front Page Top

#5 Plagued by radical design changes over the years, they simply have to charge more.
Posted by Besoeker 2021-03-05 09:19||   2021-03-05 09:19|| Front Page Top

#6 Since we are aiming for china market go Jeep Uyghur.
Posted by swksvolFF 2021-03-05 10:10||   2021-03-05 10:10|| Front Page Top

#7 "He just does this to aggravate me"
https://youtu.be/KNov-RN_t1o
Posted by Thineger Sproing6704 2021-03-05 10:38||   2021-03-05 10:38|| Front Page Top

#8 Call it the Woke.
I'm curious how sales are doing after that super bowl commercial. Might as well double down on the woke at this point.
Posted by rjschwarz 2021-03-05 13:42||   2021-03-05 13:42|| Front Page Top

#9 While the Jewel-bashing continues (not unearned. IMHO), there is the case of the wrangler owner that had his warranty voided by the local Fiat dealer (admit it, they aren't real jeeps anymore) when he went in for a failed alternator. Tony said that the failure was due to water and that could only happen during off road events. Yeah if I want to go off roading, I should save my jeep and use my Aztek instead....
Posted by USN, Ret. 2021-03-05 14:44||   2021-03-05 14:44|| Front Page Top

#10 Cherokee, almost identical to pronunciation of широкий: Russian for wide, broad, large, full, big, sweeping, spacious, capacious
Posted by Elmomons Spavimp4339 2021-03-05 16:13||   2021-03-05 16:13|| Front Page Top

08:33 Skidmark
08:22 Skidmark
08:00 Anguper Hupomosing9418
07:58 Anguper Hupomosing9418
07:57 Anguper Hupomosing9418
07:52 Skidmark
07:44 Skidmark
07:40 Procopius2k
07:38 Procopius2k
07:37 Skidmark
07:32 Skidmark
06:42 MikeKozlowski
06:34 Skidmark
06:31 Skidmark
06:13 Skidmark
06:09 Albert McCoy9505
06:06 NN2N1
06:04 Skidmark
06:02 Besoeker
06:01 Skidmark
05:45 NN2N1
05:11 NN2N1
04:50 NN2N1
04:24 Grom the Affective









Paypal:
Google
Search WWW Search rantburg.com