h/t Instapundit
Dear Republican Party:
I hear you're having a post-Trump identity crisis. Your old platform of capitalism and liberty and whatever no longer excites people. Trump managed to excite people, but you don't know how to turn his personal appeal into a new platform. Most of what he said was offensive, blatantly false, or alienated more people than it won; absent his personal magic it seems like a losing combination. You seem to have picked up a few minority voters here and there, but you're not sure why, and you don't know how to build on this success.
I hate you and you hate me. But maybe I would hate you less if you didn't suck. Also, the more confused you are, the more you flail around sabotaging everything. All else being equal, I'd rather you have a coherent interesting message, and make Democrats shape up to compete with you.
So here's my recommendation: use the word "class". Pivot from mindless populist rage to a thoughtful campaign to fight classism.
Yeah, yeah, "class" sounds Marxist, class warfare and all that, you're supposed to be against that kind of thing, right? Wrong. Economic class warfare is Marxist, but here in the US class isn't a purely economic concept. Class is also about culture. You're already doing class warfare, you're just doing it blindly and confusedly. Instead, do it openly, while using the words "class" and "classism".
Trump didn't win on a platform of capitalism and liberty and whatever. He won on a platform of being anti-establishment. But which establishment? Not rich people. Trump is rich, lots of his Cabinet picks were rich, practically the first thing he did was cut taxes on the rich. Some people thought that contradicted his anti-establishment message, but those people were wrong. Powerful people? Getting warmer, but Mike Pence is a powerful person and Trump wasn't against Mike Pence. Smart people? Now you're burning hot.
Trump stood against the upper class. He might define them as: people who live in nice apartments in Manhattan or SF or DC and laugh under their breath if anybody comes from Akron or Tampa. Who eat Thai food and Ethiopian food and anything fusion, think they would gain 200 lbs if they ever stepped in a McDonalds, and won't even speak the name Chick-Fil-A. Who usually go to Ivy League colleges, though Amherst or Berkeley is acceptable if absolutely necessary. Who conspicuously love Broadway (especially Hamilton), LGBT, education, "expertise", mass transit, and foreign anything. They conspicuously hate NASCAR, wrestling, football, "fast food", SUVs, FOX, guns, the South, evangelicals, and reality TV. Who would never get married before age 25 and have cutesy pins about how cats are better than children. Who get jobs in journalism, academia, government, consulting, or anything else with no time-card where you never have to use your hands. Who all have exactly the same political and aesthetic opinions on everything, and think the noblest and most important task imaginable is to gatekeep information in ways that force everyone else to share those opinions too.
(full disclosure: I fit like 2/3 of these descriptors)
Aren't I just describing well-off people? No. Teachers, social workers, grad students, and starving artists may be poor, but can still be upper-class. Pilots, plumbers, and lumber barons are well-off, but not upper-class. Donald Trump is a billionaire, but still recognizably not upper class. The upper class is a cultural phenomenon.
Aren't I just describing Democrats? No. The Democrats are a coalition of the upper class, various poor minorities, union labor, and lots of other groups. It's an easy mistake to make, because you Republicans absolutely loathe the upper class, and whenever you're talking about Democrats you focus on this group and how much you hate them. But you make the mistake of saying you hate Democrats, and then it looks like boring old partisanship. Or saying you hate the elites, and then it looks like boring old populism. Or saying you hate rootless cosmopolitans, and then it looks like boring old anti-Semitism. Or saying you hate the government, and then it looks like boring old libertarianism.
Instead, just use the words "class" and "classism". Say "Hey, we Republicans want to be the party of the working class. We are concerned about the rising power of the upper class, and we are dedicated to stamping out classism." 
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