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2020-06-18 -PC Follies
Aunt Jemima brand to change name, remove image that Quaker says is 'based on a racial stereotype'
The Aunt Jemima brand of syrup and pancake mix will get a new name and image, Quaker Oats announced Wednesday, saying the company recognizes that "Aunt Jemima's origins are based on a racial stereotype."

The 130-year-old brand features a Black woman named Aunt Jemima, who was originally dressed as a minstrel character.

The picture has changed over time, and in recent years Quaker removed the "mammy" kerchief from the character to blunt growing criticism that the brand perpetuated a racist stereotype that dated to the days of slavery. But Quaker, a subsidiary of PepsiCo, said removing the image and name is part of an effort by the company "to make progress toward racial equality."

"We recognize Aunt Jemima’s origins are based on a racial stereotype," Kristin Kroepfl, vice president and chief marketing officer of Quaker Foods North America, said in a press release. "As we work to make progress toward racial equality through several initiatives, we also must take a hard look at our portfolio of brands and ensure they reflect our values and meet our consumers’ expectations."

Kroepfl said the company has worked to "update" the brand to be "appropriate and respectful" but it realized the changes were insufficient.

Aunt Jemima has faced renewed criticism recently amid protests across the nation and around the world sparked by the death of George Floyd in Minneapolis police custody.

People on social media called out the brand for continuing to use the image and discussed its racist history, with the topic trending on Twitter.

Aunt Jemima is "a retrograde image of Black womanhood on store shelves," Riché Richardson, an associate professor at Cornell University, told the "TODAY" show on Wednesday. "It’s an image that harkens back to the antebellum plantation ... Aunt Jemima is that kind of stereotype is premised on this idea of Black inferiority and otherness."
Posted by Beavis 2020-06-18 00:00|| || Front Page|| [11127 views ]  Top

#1 Git yer Angry Black Woman© brand pancakes right here. Enjoy!
Posted by Phusorong Platypus6384 2020-06-18 00:36||   2020-06-18 00:36|| Front Page Top

#2 ....inferiority and otherness

Yet another distasteful appropriation of Irish identity. I for one, am appalled.
Posted by Besoeker 2020-06-18 02:20||   2020-06-18 02:20|| Front Page Top

#3 Hopefully the coming outbreak of CV19 will put all this self-flagellation nonsense to rest.
Posted by g(r)omgoru 2020-06-18 02:23||   2020-06-18 02:23|| Front Page Top

#4 I am not sure the bubonic plague could stop this BLM insanity.
Posted by Clem 2020-06-18 04:48||   2020-06-18 04:48|| Front Page Top

#5 ^It's a riot by spoiled children - once some of them get sick ...
Posted by g(r)omgoru 2020-06-18 05:03||   2020-06-18 05:03|| Front Page Top

#6 Aunt Jemima is divorcing Uncle Ben and both will be thrown into the top secret marketing Hall of Fame.

Posted by Airandee 2020-06-18 06:02||   2020-06-18 06:02|| Front Page Top

#7 Right. Put a white granny on it. Put the 90 year old that was thrown off the stairs.
Posted by Dron66046 2020-06-18 06:39||   2020-06-18 06:39|| Front Page Top

#8 We, a white family, grew up with that brand. At that time it was a positive image. It was an accurate depiction of hard working African American women, even during segregation that lived up and down the country road we lived on. Those African American women were very kind, very good people.

Down the country road where we lived were two African Americans who lived in a farm house, Doke and Nellie Bostic. On down the road were more homes of African American's the brand reminded me of.

Nellie Bostic, one of the hardest working and sweetest people you would ever meet always had a big smile reminded me of the woman to the T of the picture that is this brand.

The image sold well back then amongst black and white Americans because it was the image of good people who were our neighbors and friends back in that day and age. This is the first time I have heard anything negative said about the image.

We moved from there, but 30 years later when my father was 80 years old I took him back to the old home place and we stopped at Doke Bostics house where a lot of now much older African American people were sitting in the yard talking. When he got out of the car, every one sitting in that front yard went crazy.

He later told me seeing all those people again was one of the greatest experiences he ever had.
Posted by Crins Throlusing3119 2020-06-18 07:03||   2020-06-18 07:03|| Front Page Top

#9 Aunt Becky™
Posted by Frank G 2020-06-18 07:24||   2020-06-18 07:24|| Front Page Top

#10 There was an actual person behind the image. They just declared a real, historic person a "stereotype".
Posted by Rob Crawford 2020-06-18 08:05||   2020-06-18 08:05|| Front Page Top

#11  He later told me seeing all those people again was one of the greatest experiences he ever had.

What a lovely story, Crins Throlusing3119 .
Posted by trailing wife 2020-06-18 08:12||   2020-06-18 08:12|| Front Page Top

#12 So, they gonna use a crack smoking Ho in stipper clothes as a replacement? Maybe a "light" skinned NA at a campfire? (yes I am looking at you lizzie)

This is so indicative of the problems with education. Not all stereotypes are bad and short-hand can be very helpful.
Posted by AlanC 2020-06-18 09:08||   2020-06-18 09:08|| Front Page Top

#13 Says the Quaker.
Posted by swksvolFF 2020-06-18 09:53||   2020-06-18 09:53|| Front Page Top

#14 Let’s go after the white supremest skin head Mr Clean.
Posted by Airandee 2020-06-18 10:11||   2020-06-18 10:11|| Front Page Top

#15 You do not need some corporate entity to supply you with Pancake mix. Make your own mix. As far as the syrup goes, we don’t need high fructose corn syrup.

Bottom line, we do not need these corporate fools.
Posted by Alaska Paul 2020-06-18 10:34||   2020-06-18 10:34|| Front Page Top

#16 I now feel safer and certainly more Woke now that Aunt Jemima is out of a job. He is now on the Dem welfare plan with Uncle Ben and the Land of Lakes Indian. Even Logos are subject to the Dems.
Posted by 49 Pan 2020-06-18 10:48||   2020-06-18 10:48|| Front Page Top

#17 I'm deeply offended by Animal Crackers.
Posted by Matt 2020-06-18 11:08||   2020-06-18 11:08|| Front Page Top

#18 Even Logos are subject to the Dems.

And Legos apparently.

They quit promoting Lego Police items because Block Lives Matter or something, and the White House collection because Orange Man Bad or something, but also the Fire Department stuff wtf is that about?
Posted by swksvolFF 2020-06-18 11:13||   2020-06-18 11:13|| Front Page Top

#19 Any image depicting strong, independant, black men or women who are not on welfare is now forbidden.
Posted by CrazyFool 2020-06-18 11:33||   2020-06-18 11:33|| Front Page Top

#20 Aunt Karen.

Comes with cat hair already attached to the sticky.
Posted by swksvolFF 2020-06-18 12:04||   2020-06-18 12:04|| Front Page Top

#21 "Aunt Jemima's origins are based on a racial stereotype."

Nonsense! These foods always represented good cooking and good eating; not some goofy representation in someone's mind of Tara and the antebellum plantation. Quaker and Mars are at risk of losing brand identification and thus market share. More caving into PC. Put in the category of book-burning, monument trashing.
Posted by JohnQC 2020-06-18 12:23||   2020-06-18 12:23|| Front Page Top

#22 You do not need some corporate entity to supply you with Pancake mix. Make your own mix. As far as the syrup goes, we don’t need high fructose corn syrup.

Agreed. Basic ingredients are all you need for most decent food preparation. I'm a little nervous about what happens when they get around to cancelling black beans.
Posted by M. Murcek 2020-06-18 12:48||   2020-06-18 12:48|| Front Page Top

#23 I see what you did there M.M.
Posted by JohnQC 2020-06-18 15:30||   2020-06-18 15:30|| Front Page Top

#24 Very odd that the implication is that they used a black stereotype 130 years go to sell products to a racist nation.

Something doesn't pass the smell test. They should put Trump on the label and watch the left praise Aunt Jemima authenticity.
Posted by rjschwarz 2020-06-18 15:45||   2020-06-18 15:45|| Front Page Top

#25 Trump will want 10% from every sale.
Posted by g(r)omgoru 2020-06-18 15:50||   2020-06-18 15:50|| Front Page Top

#26 
Yet another distasteful appropriation of Irish identity.

Ireland's ancient kings married their sisters and fathered inbred children to maintain dynastic bloodlines, analysis of 5,000-year-old genomes found in Newgrange passage tomb reveals
Posted by Skidmark 2020-06-18 15:50||   2020-06-18 15:50|| Front Page Top

#27 Photo of 3 cats
Posted by M. Murcek 2020-06-18 15:58||   2020-06-18 15:58|| Front Page Top

#28 #26: You say that like it's a bad thing.
Posted by Canuckistan sniper 2020-06-18 18:16||   2020-06-18 18:16|| Front Page Top

#29 ...heh. H/T Instaprof
Posted by Procopius2k 2020-06-18 19:08||   2020-06-18 19:08|| Front Page Top

#30  Ireland's ancient kings married their sisters and fathered inbred children to maintain dynastic bloodlines

So did the pharaohs of Egypt. Even the Ptolemy dynasty adopted the practice when their namesake took over in the division after the death of Alexander the Great.

If you look closely at the marriages of the royal and aristocratic houses of the West, there are an awful lot of cousins. Queen Elizabeth, for example, is Prince Philip's third cousin through Queen Victoria and his second cousin once removed through King Christian IX of Denmark. What that makes her children to themselves I shudder to think, but it does much to explain both Charles and Andrew. It’s probably a good thing, genetics-wise, that Prince William married a commoner and Prince Harry married an African-American.
Posted by trailing wife 2020-06-18 19:38||   2020-06-18 19:38|| Front Page Top

#31 except that Me-Again Markle carries a narcissistic ungrateful bitch gene
Posted by Frank G 2020-06-18 20:18||   2020-06-18 20:18|| Front Page Top

#32 Seems to me that Aunt Jemima was a real women. I believe she did a lot of public speaking.

Her face on the breakfast table always meant we were going to have some wonderful flap jacks! Not that I give a crap now. I tap my own maple trees. Screw em.
Posted by Woodrow 2020-06-18 20:19||   2020-06-18 20:19|| Front Page Top

#33 And just like Land of lakes, the image was done by a Native....lol, they are destroying the stuff they should be proud of. It's obvious they want to destroy America, they don't care about anything else.

So when society collapses, and they find that the sturdy, reliable and common sense using neighbors they had don't buy into the revolution, they will scream their imprecations right up til the chair gets kicked from under their feet and they do the Hemp fandango.
Posted by Silentbrick 2020-06-18 21:48||   2020-06-18 21:48|| Front Page Top

#34 Proctor & Gamble caved in to the religious right in the 1980's by getting rid of its symbol because some evangelical Christians claimed it showed 6-6-6. (Although it's been stated that it really began to affect P&G's bottom line, so they got rid of it.)
Posted by Clem 2020-06-18 23:24||   2020-06-18 23:24|| Front Page Top

15:50 Skidmark
15:50 swksvolFF
15:48 Skidmark
15:46 Skidmark
15:41 Skidmark
15:35 Skidmark
15:25 Skidmark
15:21 illeagle
14:41 Besoeker
14:16 trailing wife
14:12 swksvolFF
14:03 trailing wife
13:55 Skidmark
13:45 Silentbrick
13:40 DarthVader
13:35 swksvolFF
13:20 Skidmark
13:16 Skidmark
13:11 Skidmark
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13:01 Skidmark
12:59 Skidmark
12:52 mossomo
12:51 Skidmark









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