Rantburg

Today's Front Page   View All of Sat 05/24/2025 View Fri 05/23/2025 View Thu 05/22/2025 View Wed 05/21/2025 View Tue 05/20/2025 View Mon 05/19/2025 View Sun 05/18/2025
2019-09-30 -Signs, Portents, and the Weather-
After Gillette, next male-market sports company caves to transgender madness
[AMERICANTHINKER] First was the Gillette's razor commercial with its not so subtle message about so-called toxic masculinity
...the liberal concept (the science is settled!) that men are knuckle dragging bastards who spend all their time watching football, drinking beer, burping, farting, and thumping their women. This doesn't apply if the men are girls transitioning to boys, or boys transitioning to girls, or either transitioning to sheep...
. As USA Today put it:

In a two-minute advertisement, the famous Procter & Gamble brand tells men to "say the right thing" and "act the right way." The ad plays on the company's slogan, "The best a man can get," replacing it with, "The best a man can be." It portrays a montage of male bullying, harassment and sexist behavior and men stepping in to intervene to stop the behavior.

That was relatively mild. Then Gillette followed up with an ad in which Samson Bonkeabantu Brown, a trans rights activist, is shown how to shave by her father. The commercial spends more time with the young Brown talking about how happy she is in transitioning than anything about shaving itself. The only mention of Gillette or its razors in the 64-second commercial is the last five seconds, when the name Gillette silently appears on the screen. I'd ask if this commercial is advertising or propaganda, except that the answer is obvious.

Lesbian TV hostess Ellen DeGeneres called this Gillette ad "nothing short of incredible." Indeed, it was, Ellen. Both Gillette ads drew a firestorm of criticism, but Procter & Gamble is undaunted.

Now there's another iconic male brand doing its bit to spread gender confusion. It's Everlast, the global leader in boxing-, MMA-, and fitness-related sporting goods, equipment, footwear, and accessories. Here's what the company did, as reported by Page Six:

In December, Patricio Manuel became the first transgender boxer in the world to compete in a professional-level fight. And now, Everlast is recognizing the athlete's groundbreaking achievement by naming him [sic] the face of its newest "Be First" campaign.

The 34-year old fighter first garnered the industry's attention as a female boxer before choosing to transition in 2013.

Manuel, who is female, was a five-time USA woman's national amateur boxing champion. Video at the site shows a three-minute video clip of Manuel today explaining her "transition" and some footage of her first pro fight in 2018 as a man, which she won. Manuel has had no pro fights since.
Posted by Fred 2019-09-30 00:00|| || Front Page|| [11139 views ]  Top

#1 Short the right shares...
Posted by Bright Pebbles 2019-09-30 05:06||   2019-09-30 05:06|| Front Page Top

#2 Manuel has had no pro fights since.

I wonder why?
Posted by g(r)omgoru 2019-09-30 05:07||   2019-09-30 05:07|| Front Page Top

#3 Ours will be the first civil war brought on by one side's mass outbreak of insanity.
Posted by Lex 2019-09-30 08:00||   2019-09-30 08:00|| Front Page Top

#4 Sooner or later this person must have a second fight and Everlast will look really stupid if they lose.
Posted by ruprecht 2019-09-30 08:51||   2019-09-30 08:51|| Front Page Top

#5 Another company I haven't ever bought anything from and they have convinced me to continue my spending habits.
Posted by DarthVader 2019-09-30 09:21||   2019-09-30 09:21|| Front Page Top

#6 What do they do with the cup?
Posted by Skidmark 2019-09-30 11:30||   2019-09-30 11:30|| Front Page Top

#7 I see also that MLS has caved to Antifa. I fear we are on the cusp of a mass wave of such cavings. The sides continue to be drawn
Posted by Rex Mundi 2019-09-30 17:31||   2019-09-30 17:31|| Front Page Top

#8 There will be a new counterculture.

Privately-owned companies (like Chick Fil-A, or Koch Industries) that are impervious to boycotts or "woke" pressure;

Charter schools and homeschooled kids;

Alternative news aggregators and small-scale social media that isn't dependent on data sharing with programmatic ad-serving companies;

Self-publishers and bootstrapped film producers / entertainment conpanies.

The q is whether the above companies and institutions can attain a critical mass so that a citizen could progress through an alternative path, from schooling to employment to self-( and -family) support, without having to interact with or be dependent on the "woke" culture and its institutions.

Is that possible?
How long before it becomes a realistic option?
Posted by Lex 2019-09-30 21:29||   2019-09-30 21:29|| Front Page Top

19:00 Besoeker
19:00 Besoeker
18:51 Mercutio
18:49 Mercutio
16:28 swksvolFF
16:11 swksvolFF
15:40 Airandee
14:57 Beavis
14:16 swksvolFF
14:03 Gerthudion Bucket9415
13:34 Skidmark
13:30 Skidmark
13:25 Skidmark
13:21 Skidmark
13:10 Skidmark
12:55 Skidmark
12:46 Grom the Affective
12:40 Anguper Hupomosing9418
12:35 Procopius2k
12:35 trailing wife
12:34 Anguper Hupomosing9418
12:33 Skidmark
12:27 trailing wife
12:26 Elmomoter Mussolini9149









Paypal:
Google
Search WWW Search rantburg.com