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2019-08-28 -Signs, Portents, and the Weather-

KFC to test meatless chicken at Georgia restaurant

[ENGLISH.ALARABIYA.NET] KFC will test vegetarian, plant-based chicken for one day in one restaurant in the US state of Georgia, the American fast food giant said on Monday.

Complimentary samples of the new product, which was developed in partnership with Beyond Meat and is dubbed “Beyond Fried Chicken,” will be available at the KFC in Smyrna, Georgia on Tuesday, and customers can also buy nuggets and boneless wings made from the non-meat.

“I think we’ve all heard ‘it tastes like chicken’ - well our customers are going to be amazed and say, ‘it tastes like Kentucky Fried Chicken!’” president and chief concept officer for KFC US Kevin Hochman said in a statement.

KFC’s foray into plant-based meat follows Burger King’s debut earlier this year of the Impossible Whopper, a meatless version of its signature beef hamburger developed with Impossible Foods.

The start-up is one of several competitors in the rapidly growing field of food companies catering to people who don’t eat meat.

Beyond Meat said in a statement that feedback from the test in Georgia will help KFC consider a national rollout of the meat-free chicken.

Posted by Fred 2019-08-28 00:00|| || Front Page|| [11133 views ] Top

#1 hmmmm... I guessed Bee. Maybe I don't know fast food well enough.

Posted by Lex 2019-08-28 01:38|| 2019-08-28 01:38|| Front Page Top

#2 "Meatless chicken"? So they're planning to serve chicken bones only?

Posted by Seeking Cure For Ignorance 2019-08-28 01:44|| 2019-08-28 01:44|| Front Page Top

#3 What's the point?

How about Soylent Green? The NYT seems to like the concept.

Posted by Procopius2k 2019-08-28 07:24|| 2019-08-28 07:24|| Front Page Top

#4 ersatz chicken has been around for at least a few decades and there has been steady improvement

also, the frying process makes the 'chicken' less of the tasting and the crust more of the tasting

so this could be a closer taste match than the beef version

Posted by lord garth 2019-08-28 08:00|| 2019-08-28 08:00|| Front Page Top

#5 When the management get bored like this it's a sign to short the shares.

Posted by Bright Pebbles 2019-08-28 08:36|| 2019-08-28 08:36|| Front Page Top

#6 if this is such a big share in the food industry then why won't they just open vegetarian restaurants and leave this shit out of the rest.

Posted by chris 2019-08-28 09:57|| 2019-08-28 09:57|| Front Page Top

#7 Or call it as it is, fried cauliflower, instead of co-opting a meat name.

I guess 'put cauli-bits in your mouth' won't play well in Georgia; but seriously, is this a punish Georgia play?

Posted by swksvolFF 2019-08-28 10:32|| 2019-08-28 10:32|| Front Page Top

#8 Why do the vegans so desperately want meat analogues? Aren't they torturing themselves? It stinks of hypocrisy for them to want something that looks and vaguely tastes like meat.

Posted by Silentbrick 2019-08-28 10:37|| 2019-08-28 10:37|| Front Page Top

#9 I used to like KFC

Posted by g(r)omgoru 2019-08-28 10:54|| 2019-08-28 10:54|| Front Page Top

#10 Ersatz, like in a McChicken?

Posted by KBK 2019-08-28 11:07|| 2019-08-28 11:07|| Front Page Top

#11 People have the right to eat swill disguised as meat if they want. Just as long as the real meat industry is not forced to shut down or switch to this shit.

The 'Trope Activism' that has replaced lobbying, healthy competition and market forces is relentless and invasive. The entire marketing industry, hollywood, schools, everybody connected through social media contributes mindlessly to set a Trope, a theme in motion - like 'cow farts'. Plugged into climate change, it snowballs into the aimed destruction of meat businesses and franchises.

That is not fair capitalism. That's just steering and being steered by the connected global corporate marketing into accepting one fantasy after another. Someone meanwhile makes a lot of undeserved money somewhere.

Posted by Dron66046 2019-08-28 11:26|| 2019-08-28 11:26|| Front Page Top

#12 The folks they are hoping to bring in will not like anything cooked in the same oil or with the same equipment as meat. Vegans and most Vegetarians are religious zealots and this sort of thing is non-negotiable.

Posted by ruprecht 2019-08-28 12:00|| 2019-08-28 12:00|| Front Page Top

#13 Parts is parts (old Wendy's commercial.)

https://youtu.be/OTzLVIc-O5E

Posted by Glenmore 2019-08-28 13:18|| 2019-08-28 13:18|| Front Page Top

#14 Just had one of these joints open up here in Quincy; beats the hell out of the KFC just a few hundred feet down the street. I checked it out today and it was pretty good.

That said, I simply ask the food industry to stop with this recent torrent of bullshit trying to pass off non-meat products as some sort of acceptable alternative; it just makes me go elsewhere.

Posted by Raj 2019-08-28 17:35|| 2019-08-28 17:35|| Front Page Top

#15 Like many, I have wondered why companies would purposefully alienate 1/3 to 1/2 of their potential customer base. The question arose in me again when I was watching a popular satire show on a channel supposedly known for comedy and the topic was a special sub set of customers pitching for special treatment (and they nailed it like a baby seal). The commercials were inundated with mega corporation advertisements, like a dog with a hydrant marking their target audience.

I thought why, why would a channel attracting such an alternative set of customers have so many commercials from The Man.

Then I came across this the other day:

Revenge of the Millenials
by Captain Capitalism

I am not in agreement with a lot in this article; the article did help me begin to formalize what I had been brewing - a set group of current and future consumers who do not seem interested in families, owning property, or really anything other than their 'social media circles'.

I get trying to capture now and long range future loyal consumers with a larger disposable income than those who save, raise a family, purchase the house and mini-van. What I do not get is why they think that sub set will remain loyal? Dang near purposefully contradictory so they can act on feelz.

I know I am just an anecdote, but the whole SJW lean in a sense gave me permission to explore other products and shopping habits. I now shave better, drink real beer and don't get sharts, re-gained 4 hours of my Sunday, am healthier for avoiding soda and a slew of fast food choices, etc. In fact, every exploration ended in a superior result, losing a once blindly loyal forever customer for hopefully a long time to come, and as my disposable income increases.

Seems a poor trade off.

So I'm guessing this has to do with internal feelz and posturing as well...which also does not make sense except to avoid rabble rousing boycotts from people...who are not customers? I mean, our razor customers are, at the best they can get, heckling rapists, so soy boys unable to shave, guys who don't shave ironic beards, and girls who don't shave to fight the patriarchy will buy their razors? So stupid it would baffle an 8000 gallons water tank.

Vegans and most Vegetarians are religious zealots and this sort of thing is non-negotiable.

That's no joke. Very picky about their restaurants and product brand. This project, as well as the burger joint trying their hand, would require a dedicated grill and equipment which does not come in contact with meat products at all. Period. Have to have an actual Kentucky Fried Veggies or Beanpatty King store.

The only angle I can see here, is if they are going the White Castle route and selling their brand at the grocery store and eating this stunt as advertising of sorts.

Sure there will be those who will try it, why not, but how many? What is that market of vegetarian curious and newly converted who still crave omnivore flavors? Compared to the number of customers who think Gahk!! when that fast food restaurant's choice is considered in the highly competitive fast food market?

Posted by swksvolFF 2019-08-28 18:03|| 2019-08-28 18:03|| Front Page Top

#16 The key to making the KFC batter is spiced buttermilk. Once you get the pepper marinade right for your taste, you don't even need the Colonel's minions. Economical too. A medium bucket costs $6 where I live. Missus 66046 can make one large bucket from $3 worth of chicken breast.

Posted by Dron66046 2019-08-28 18:09|| 2019-08-28 18:09|| Front Page Top

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