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2003-08-16 -Short Attention Span Theater-

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Posted by .com 2003-08-16 3:46:35 AM|| || Front Page|| [5 views since 2007-05-07] Top

#1 Gee...just saw FHM, Maxim, and Stuff in the mag rack in the BX yesterday, along with Playboy. Though, I haven't seen Penthouse there in years. They did a morality sweep a couple of years back. However, for you youngun's, back in the o'70's & 80's, the independent OverSeas Weekly competed with the Stars & Stripes. It was commonly referred to as the Oversized weekly particularly for illustrations. The OW also had an attitude which are more in line with the line troops than S&S and without question it didn't censor its commentary.
The Army had their own internal PR print known as Soldiers, which in the non-PC days featured a comely young lady in the back cover. Then the (in)famous Women in the Military issue of Playboy hit the stands. The Army IG advised that the service had compromised its ability to prosecute the young soldier who posed because of its own pub. So the pin-ups disappeared.
Chappell's big problem is that anyone in longer than an initial tour has a very well tuned BS meter. That applies to external was well as internal, in service, stimulation. This isn't the Vietnam era draft Army. The attitude will sink really quick if the troops get the idea that they are being mocked.
From a marketing point thought, if the exchange is already carrying FHM, Maxim, etc, as well as SOF, what the hell can he really offer that's significantly different?

Posted by Don 2003-8-16 8:58:30 AM|| 2003-8-16 8:58:30 AM|| Front Page Top

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