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2024-08-28 -Great Cultural Revolution
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Harley-Davidson failed at 'Business 101' as 'elitist jerks' rule boardrooms, says former Levi's exec
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[FoxNews] Jen Sey clashed with 'aggressively conformist' San Francisco elites during COVID
"Elitist jerks and hypocrites" at Harley-Davidson, and other brands such as Bud Light, are responsible for the woke-inflicted meltdown marquee American companies have suffered in recent years, an entrepreneur in the trenches of the corporate culture wars tells Fox New Digital.
"It's Business 101. You don’t disrespect your core consumers and you certainly don’t alienate and abandon them in the search to grow and expand elsewhere," said Jennifer Sey, a former senior marketing executive for Levi Strauss & Co.
Sey, the former Levi’s executive, witnessed the corporate culture wars from the trenches of the boardroom battlefield. She was a C-suite celebrity in 2020, charged with managing, polishing and growing the iconic Levi’s brand. Founded by German immigrant Levi Strauss in San Francisco in 1853, Levi's jeans have enjoyed global prestige as a symbol of American culture and opportunity.
But then the "lifelong Democrat" was shaken out of her corporate comfort when she opposed the city’s, the state of California’s, and her own employer’s onerous responses to COVID-19.
"I was a leader in the community and I was just vilified for speaking out against school closings," Sey said. "I was demonized because I cared about keeping schools open. I mean, it became an unlivable place for me."
Sey was forced out after a 23-year career at Levi's in 2022.
"San Francisco is the most aggressively conformist place you can fathom," she said. "It is not inclusive. It is not logical. And it is not progressive."
"Canceled," she claims, by corporate America, she was unable to land an executive-level position that reflected her sterling credentials.
Sey relocated to Colorado and launched XX-XY Athletics, a performance apparel company, in March. She's now a warrior against wokeism. The name of her company is itself an act of defiance against the notion that womanhood exists on a spectrum of sorts.
"The message is that there is empirical truth. Biology is true," Sey said. "It’s very simple, actually. There is XX and there is XY. We can corrupt the truth with language all we want. But at the end of the day the truth is that sex is binary."
The corruption of long-held truths and the embrace of radical ideology that drove her out of Levi's, and has driven customers away from Harley-Davidson, Bud Light, and other revered American brands, is the product of many factors, she believes.
"The elites adopt all these crazy far-left positions to assuage their guilt about having tons of money and privilege," she said.
"The other thing is that these companies are now populated by Gen Z employees from a woke education system and from woke universities who were raised in safe spaces and want you to know their pronouns," she added.
Executives fear running afoul of the surrounding mob, inciting their social-media outrage, and jeopardizing the wealth, privilege and perks they pretend to reject.
Five Years Later, the Business Roundtable's Push Toward Wokeness Starts to Crumble
[Breitbart] This August marks the fifth anniversary of the Business Roundtable’s redefinition of the purpose of a corporation to serve “stakeholders” (think Black Lives Matter, the LBGTQ+ agenda, and more) shifting American businesses leftward, and diluting the lifeblood of successful enterprises — making products that people want to buy, ensuring those products are of high quality, earning a profit, and delivering robust shareholder return.
Daniel Cameron, the CEO of the 1792 Exchange and former Kentucky attorney general, said the 1792 Exchange serves to push companies back toward political neutrality, or “common sense,” in Cameron’s words. The 1792 Exchange CEO lauded the growing number of corporations that have increasingly abandoned leftist environmental, social and governance (ESG) and diversity, equity, and inclusion (DEI) policies.
Cameron told Breitbart News Daily host Mike Slater, “We’ve seen Tractor Supply, I want to give a shout out to their CEO, Hal Lawton, we’ve seen John Deere, we’ve seen Harley Davidson, we’ve seen Brown Forman (Jack Daniels), others making a decision, and we see many in the tech space again leading the charge back to the middle on issues like ESG and DEI. They’re getting rid of those DEI policies because they know at the end of the day corporations don’t need to be built on diversity, equity, and inclusion, our corporations need to be built on merit, excellence, and intelligence.”
Cameron also noted that five years ago, the Business Roundtable, which he said serves as an organization of the CEOs of the largest corporations, decided to redefine the purpose of a corporation away from its profit-motive and toward serving leftist stakeholders such as Black Lives Matter.
He said this leftward move has caused many of these corporations to back “Black Lives Matter, you got Dylan Mulvaney … you get Disney making judgments and decisions to fight a common-sense law in Florida.” He noted that major CEOs and corporations have given $82 billion to Black Lives Matter.
The 1792 Exchange CEO also noted that Larry Fink, the CEO of BlackRock, the world’s largest asset management company, wanted to destroy the fossil fuel industry within the next couple of decades.
“This is all because of, and stems from, the fact that the Business Roundtable wanted to change and redefine the purpose of a corporation,” Cameron remarked.
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