|
2019-08-25 -Signs, Portents, and the Weather- |
Gillette ‘Shifting Spotlight from Social Issues’ After Anti-Masculinity Ad Disaster |
[BREITBART] Shaving company Gillette says it is "shifting the spotlight from social issues to local heroes," after the company’s brief foray into the SJW-style demonization of masculinity drew a massive backlash from customers.
The company landed itself in hot water last year when it ran a #MeToo-themed ad borrowing language from far-left anti-male feminists, depicting the abuse of women by men and encouraging male Gilette customers to "shave their toxic masculinity."
Other attempts to demonstrate the company’s "woke" credentials included an ad showing a dad teaching his transitioning female-to-male child how to shave.
Shaving brands are not difficult to boycott. Most major retailers stock competitors to Gillette in their shaving sections, at similar or lower prices. There are plenty of other brands that have taken a different approach, with competitor Schick even running ads spotlighting sexist expectations against men.
Consumers did not reward Gillette for its attempt to dabble in left-wing identity politics. Gillette’s parent company, Procter & Gamble (P&G), posted a net loss of $5.24 billion in the fourth quarter, compared to profits of $1.89 billion a year ago.
News.com.au finance editor Steven Chung tied Gillette’s losses to its political messaging, noting the perils of alienating half the population.
Via news.com.au:
Advertising is increasingly the battleground of the culture wars, with big brands like Target, Nike and Starbucks copping backlash, and praise, for taking sides in divisive
...politicians call things divisive when when the other side sez something they don't like. Their own statements are never divisive, they're principled ...
social and political issues like race, gender and sexuality.
But by alienating roughly 50 per cent of potential customers, many brands end up taking a hit to their bottom line ‐ "Get woke, go broke."
At the time, Gillette CEO Gary Coombe said the loss was a "price worth paying" and that he didn’t mind alienating some customers.
With the company now "shifting away from social issues," it’s possible that Coombe’s view failed to win out. 
|
Posted by Fred 2019-08-25 00:00||
E-Mail||
Front Page|| [6476 views ]
Top
|
|
Posted by Lex 2019-08-25 00:16||
2019-08-25 00:16||
Front Page
Top
|
|
Posted by Alaska Paul 2019-08-25 01:05||
2019-08-25 01:05||
Front Page
Top
|
|
Posted by CrazyFool 2019-08-25 05:36||
2019-08-25 05:36||
Front Page
Top
|
|
Posted by NoMoreBS 2019-08-25 10:49||
2019-08-25 10:49||
Front Page
Top
|
|
Posted by Lex 2019-08-25 11:21||
2019-08-25 11:21||
Front Page
Top
|
|
Posted by Dron66046 2019-08-25 13:46||
2019-08-25 13:46||
Front Page
Top
|
|
Posted by CrazyFool 2019-08-25 14:40||
2019-08-25 14:40||
Front Page
Top
|
|
Posted by Tom 2019-08-25 16:18||
2019-08-25 16:18||
Front Page
Top
|
|
Posted by charger 2019-08-25 18:30||
2019-08-25 18:30||
Front Page
Top
|
|
Posted by trailing wife 2019-08-25 19:32||
2019-08-25 19:32||
Front Page
Top
|
|
Posted by Mercutio 2019-08-25 21:29||
2019-08-25 21:29||
Front Page
Top
|
|
02:10 newc
01:30 Besoeker
01:12 Besoeker
00:33 SteveS
00:29 Besoeker
00:23 Clem
00:20 Blackbeard Barnsmell6454
00:16 Clem
00:15 Clem
00:14 Lord Garth
Merry-Go-Blog
|
