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2019-08-25 -Signs, Portents, and the Weather-
Gillette ‘Shifting Spotlight from Social Issues’ After Anti-Masculinity Ad Disaster
[BREITBART] Shaving company Gillette says it is "shifting the spotlight from social issues to local heroes," after the company’s brief foray into the SJW-style demonization of masculinity drew a massive backlash from customers.

The company landed itself in hot water last year when it ran a #MeToo-themed ad borrowing language from far-left anti-male feminists, depicting the abuse of women by men and encouraging male Gilette customers to "shave their toxic masculinity."

Other attempts to demonstrate the company’s "woke" credentials included an ad showing a dad teaching his transitioning female-to-male child how to shave.

Shaving brands are not difficult to boycott. Most major retailers stock competitors to Gillette in their shaving sections, at similar or lower prices. There are plenty of other brands that have taken a different approach, with competitor Schick even running ads spotlighting sexist expectations against men.

Consumers did not reward Gillette for its attempt to dabble in left-wing identity politics. Gillette’s parent company, Procter & Gamble (P&G), posted a net loss of $5.24 billion in the fourth quarter, compared to profits of $1.89 billion a year ago.

News.com.au finance editor Steven Chung tied Gillette’s losses to its political messaging, noting the perils of alienating half the population.

Via news.com.au:

Advertising is increasingly the battleground of the culture wars, with big brands like Target, Nike and Starbucks copping backlash, and praise, for taking sides in divisive
...politicians call things divisive when when the other side sez something they don't like. Their own statements are never divisive, they're principled...
social and political issues like race, gender and sexuality.

But by alienating roughly 50 per cent of potential customers, many brands end up taking a hit to their bottom line ‐ "Get woke, go broke."

At the time, Gillette CEO Gary Coombe said the loss was a "price worth paying" and that he didn’t mind alienating some customers.

With the company now "shifting away from social issues," it’s possible that Coombe’s view failed to win out.
Posted by Fred 2019-08-25 00:00|| E-Mail|| Front Page|| [6476 views ]  Top

#1 "The story changed."
Posted by Lex 2019-08-25 00:16||   2019-08-25 00:16|| Front Page Top

#2 Just sell the blades and get out of sh!t politics.
Posted by Alaska Paul 2019-08-25 01:05||   2019-08-25 01:05|| Front Page Top

#3 I wonder if the P&G stockholders consider it a ‘Price worth paying’?
Posted by CrazyFool 2019-08-25 05:36||   2019-08-25 05:36|| Front Page Top

#4 I have used their Sensor razor for years and watched it climb in price to $22 for a ten pack. Utter highway robberyy by a company that insults their market demographic. Cretinous political blathering by a feminist that somehow has kept the job. Apparently a business loss of 8 billion is ok if you are virtuous!
Posted by NoMoreBS 2019-08-25 10:49||   2019-08-25 10:49|| Front Page Top

#5 P&G "should have done more proctoring and less gambling [with shareholders' money]" -ex Head of Citibank
Posted by Lex 2019-08-25 11:21||   2019-08-25 11:21|| Front Page Top

#6 I suppose the the next ad could feature MMA fighters, clips of knockouts, swagger, blood on stubble. A tagline like;

"When you live rough, keep it smooooth."
gillete ♪ the best a man can ♫..

They can say later 'we fired the fags that wrote the last one'. One way to get that market back.
Posted by Dron66046 2019-08-25 13:46||   2019-08-25 13:46|| Front Page Top

#7 Nah... bumfights or bust....
Posted by CrazyFool 2019-08-25 14:40||   2019-08-25 14:40|| Front Page Top

#8 We now know that a writeoff of $8 billion will get management's attention.

Posted by Tom 2019-08-25 16:18||   2019-08-25 16:18|| Front Page Top

#9 At LinkedIn, Gary Coombe is listed as CEO of P&GGlobal Grooming


Explains a lot about him.

I wonder if he knew Epstein?
Posted by charger 2019-08-25 18:30||   2019-08-25 18:30|| Front Page Top

#10 Gary Coombe is listed as CEO of P&GGlobal Grooming

*shrug* It’s a big company, so they reorganized it into more manageable parts. Grooming (shaving stuff, both male and female) used to be under beauty care (hair stuff, lotions, underarm anti-stinkies). Before that, it used to include health care as well (toothpaste/mouthwash, Pepto-Bismol).

You want to scoff, think about bring in charge of feminine care. And then being the technician who had to explain to management why tampon sales suddenly went through the roof: “We’ve got a whole new market now, boss: armies! We’ll put them in Army green wrappers in waterproof packages of three, and ship them out bundled on skids for dropping from airplanes.”
Posted by trailing wife 2019-08-25 19:32||   2019-08-25 19:32|| Front Page Top

#11 Options? Flick your Bic.
Posted by Mercutio 2019-08-25 21:29||   2019-08-25 21:29|| Front Page Top

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