Article

2009-02-18 Home Front Economy

Magazine Ad $ down, Time -47.7%, Newsweek -37.6% , Guns & Ammo +7.6%

Archived material is restricted to Rantburg regulars and members. If you need access email fred.pruitt=at=gmail.com with your nick to be added to the members list. There is no charge to join Rantburg as a member.

Posted by GolfBravoUSMC 2009-02-18 04:20|| || Front Page|| [2 views ] Top

#1 BWAHAHAHAHAHAHAH...

Posted by M. Murcek">M. Murcek 2009-02-18 05:11|| 2009-02-18 05:11|| Front Page Top

#2 "Johnson! You know what we need? Another fullpage adoring cover picture of President Obama!"
"Sir, that will make 47 weeks in a row...."

Posted by Frank G 2009-02-18 07:21|| 2009-02-18 07:21|| Front Page Top

#3 Things be tuff all over. Jet, Ebony Magazine to reorganize.

The ranks of Ebony and Jet magazines have been shaken up, with cuts that include the elimination of the publications' editorial director.

According to a report published Monday on the Web site for the Maynard Institute, an organization dedicated to diversity training in the news media, employees who were cut may be able to apply for new positions.

The company is executing a multi-phase reorganization," according to a statement, of which employees were notified last week.

The company, Johnson Publishing, ranked No. 1 on Crains 2008 list of Chicagos largest minority-owned companies. With $453.3 million in revenue in 2007, the company beat out Oprah Winfreys Harpo Inc.

But Ebony and Jet, which target the African-American community, have struggled amid a turbulent economy and declining print advertising sales throughout the media industry. Ebonys ad sales dropped almost 19% to $14.9 million in 2008, according to Magazine Publishers of America data. Advertising revenue for Jet sank 41% to $5.7 million in 2008.

Posted by Besoeker 2009-02-18 07:55|| 2009-02-18 07:55|| Front Page Top

#4 At least Guns & Ammo is useful. You can't even use Time and Newsweak for bungfodder.

Posted by JohnQC 2009-02-18 08:33|| 2009-02-18 08:33|| Front Page Top

#5 The internet is destroying print of this sort.

"Newsweeklies" are garbage by the time they are printed.

Some openly partisan ones, like ~~Obamaweek~~ ~~Socialstweek~~ Newsweek, have taken an overt lefty tilt and are failing even faster than their tacitly lefty competitors (Time).

I say: Let em die.

Posted by OldSpook 2009-02-18 08:40|| 2009-02-18 08:40|| Front Page Top

#6 Yellow Book getting smaller? [n.b. alternate TP backup since the Sears and Roebuck catalog never not a government bailout].

Posted by Procopius2k 2009-02-18 08:40|| 2009-02-18 08:40|| Front Page Top

#7 Think was ad revenue would be if Obama didn't spend $750 million on campaign ads last year.

Posted by ed 2009-02-18 08:42|| 2009-02-18 08:42|| Front Page Top

#8 best bellweather comparison I have seen in a long time.

If times are bad -- of course Guns and Ammo are more important.

Posted by 3dc 2009-02-18 08:45|| 2009-02-18 08:45|| Front Page Top

#9 I suspect Guns & Ammo is down because many of their advertisers are so deeply backlogged in orders that they don't dare advertise.

Ammo makers, especially, are just swamped, with back orders of two years or more. Not just commercial, but military orders as well.

And to make matters worse, the gun control nuts are now focusing on messing with the ammo manufacturers as much as they can.

Posted by Anonymoose 2009-02-18 09:06|| 2009-02-18 09:06|| Front Page Top

#10 Obama has certainly been good for gun and ammunition sales. I've seen nothing like in 50 years.

Posted by Besoeker 2009-02-18 09:19|| 2009-02-18 09:19|| Front Page Top

#11 Yeah, but think of all the trees that are being saved, along with the homes of all the little woodland critters.

That's why I don't buy Newsleak, etc. I'm doing it for the fluffy bunnies and raccoons!

Posted by Cornsilk Blondie 2009-02-18 09:44|| 2009-02-18 09:44|| Front Page Top

#12 Print journalism has been like a plane whose engines have quit. The problem now is the wings are falling off.

Posted by GolfBravoUSMC 2009-02-18 10:21|| 2009-02-18 10:21|| Front Page Top

23:51 rammer
23:07 Flaimp Untervehr4085
23:01 Zhang Fei
22:37 Procopius2k
22:27 logi_cal
22:18 Frank G
22:11 Old Patriot
22:07 trailing wife
21:59 trailing wife
21:56 trailing wife
21:53 Old Patriot
21:51 trailing wife
21:37 Frank G
21:29 trailing wife
21:24 Snomotle Bonaparte7738
21:16 Old Patriot
21:15 trailing wife
21:15 Frank G
21:06 Besoeker
20:52 Free Radical
20:47 DMFD
20:46 Nimble Spemble
20:38 DMFD
20:33 Rambler in Virginia