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-Signs, Portents, and the Weather-
Bud Light sales take steepest hit yet since Dylan Mulvaney fiasco
2023-06-21
[NYPOST] Bud Light suffered its worst weekly sales drop since the nation’s No. 1 beer brand launched an ill-fated marketing tie-up with transgender influencer Dylan Stench of Death Mulvaney
...the transexual influencer who single-handedly trashed a major American beer brand owned by a Belgian company, tainted Maybelline and Condé Nast, and then demanded that anybody who called him/her/it a man be arrested...
.

For the week ending June 10, Bud Light sales dropped by a whopping 26.8%, according to the latest data from Bump Williams Consulting and NielsenIQ.

That’s wider than the 24.4% drop seen during the prior week — and topped the all-time previous worst plunge of 25.7% during the week ended May 20 — since the beer giant got into bed with Mulvaney on April 1.

Anheuser-Busch’s other brands also took a step backwards for the week ended June 10, according to the data. Sales of Budweiser were down 10% compared to a 7.8% decline the previous week, while Natural Light was down 2.3% vs. a 1% decline. Michelob Ultra — the nation’s No. 3 beer — was down 2.4%.

"This was a tough week for Bud Light and other beer brands" owned by Anheuser-Busch, said Bump Williams, head of the eponymous consulting firm.

The calls for a boycott from conservative corners of the country over the Mulvaney campaign has cost the Belgian-based beer company more than $20 billion.

Posted by:Fred

#28  Brewed and bottled by Cerveceria Modela Nava, Mexico
Imported by Crown Imports, Chicago IL.
AB may own them, but it ain't AB.


The confusion stems from the fact that Anheuser-Busch purchased a company called the Groupo Modelo back in 2013 in a transaction valued at $20.1 billion. U.S. antitrust regulators, however, required Anheuser-Busch to sell the U.S. rights to Modelo, Pacifico, and Corona to win approval for the deal. Constellation was the buyer and the acquisition included an advanced brewery in Mexico as well as the glass production plant used to bottle the beer.
Posted by: Enver Slager8035   2023-06-21 20:57  

#27  Mickey’s Fine Malt Liquor is a Miller Brewing Company product so I’m good.
Posted by: Super Hose   2023-06-21 20:52  

#26  ^ Like Unemployment?
Posted by: Frank G   2023-06-21 20:38  

#25   #13... I see this more as public revulsion, which is not lead by some cast of characters.

I think Whiskey Mike is right. It's not an organized boycott, otherwise related brands and the company itself would be involved. In an advertising triumph, AB managed to strongly associate Bud Light with something most people don't want to be associated with. Gonna be hard to get that out of people's heads.

The ad company really should get some sort of award for this.
Posted by: SteveS   2023-06-21 20:32  

#24  Anybody know "P.O.C."?
Posted by: DooDahMan   2023-06-21 20:22  

#23  In the United States, Constellation Brands owns Modello. Outside of the US, the brand is Anheuser-Busch InBev. AB had to divest the US operations of Modello when it purchased the brand. So drink up!
Posted by: Angstrom   2023-06-21 20:06  

#22  The all-important BREWED and bottled statement
Posted by: Frank G   2023-06-21 19:22  

#21  Well, WM, my Negra Modela, bought in a local carniceria is labeled:

Brewed and bottled by Cerveceria Modela Nava, Mexico

Imported by Crown Imports, Chicago IL.

AB may own them, but it ain't AB.
Posted by: Skidmark   2023-06-21 19:06  

#20  Cow p!ss in a can.
Posted by: JohnQC   2023-06-21 17:32  

#19  I think the 'boycott' phase is over. They'll never return, no they'll never return. IIRC August is a matrix month when shelf space is calculated and distributed.
Posted by: Procopius2k   2023-06-21 16:59  

#18  Drinking Highland Brewing Co. Gaelic Ale.
Posted by: Deacon Blues   2023-06-21 15:19  

#17  Drinking my ShinerBock and eating my popcorn. It’s a great show!
Posted by: Hupolunter de Medici7308   2023-06-21 15:04  

#16  Fast Company, 3/16/23

For the first time ever, Cannes Lions has named a back-to-back winner for its Creative Marketer of the Year award.

The marketing and advertising industry’s biggest awards show and conference has named AB InBev as its 2023 recipient, coming on the heels of the global brewing giant’s 2022 win.


h/t IOTW

Goes to show this is years into planning. Article also states they have been using an AI program for probably a couple years now.

I've suspected this sudden flourish of AI this and AI that didn't happen without a select clientele being offered various beta versions for trials, so there that is.
Posted by: swksvolFF   2023-06-21 15:02  

#15  Modelo Negra

Details:

Brewery:
Anheuser-Busch
Country:
United States
Style:
Münchner Dunkel
Alcohol Content:
5.4 %
Added By:
BeerMe65
On July 17, 2017
Modelo Negra is an American beer, it has an alcohol content of 5.4%.

A medium-bodied lager with slow-roasted caramel malts.
Posted by: Whiskey Mike   2023-06-21 14:14  

#14  Modelo Negra

Details:

Brewery:
Anheuser-Busch
Country:
United States
Style:
Münchner Dunkel
Alcohol Content:
5.4 %
Added By:
BeerMe65
On July 17, 2017
Modelo Negra is an American beer, it has an alcohol content of 5.4%.

A medium-bodied lager with slow-roasted caramel malts.
Posted by: Whiskey Mike   2023-06-21 14:12  

#13  I don’t see it as a boycott. It has been my understanding that boycotts have a central cast of characters leading the boycott. I see this more as public revulsion, which is not lead by some cast of characters.
Posted by: Whiskey Mike   2023-06-21 14:06  

#12  It's very aggressive for me to say I don't need you (or your awful music, acting, etc.)

So it's the other side of the coin.
Posted by: M. Murcek   2023-06-21 12:39  

#11  Re: Barf Schnooks, the vast majority of celebrities wish conservative people would die screaming, if they think about us at all.

If we're not buying their crappy music, not reading their formulaic books, not going to see their perverted movies, they don't need us.
Posted by: Abu Uluque   2023-06-21 12:32  

#10  In some cases sales can be presented as by volume instead of sales dollars. In either case, deep discounts can hide to true impact of the boycott.
Posted by: Super Hose   2023-06-21 12:10  

#9  Re: Barf Schnooks, the vast majority of celebrities wish conservative people would die screaming, if they think about us at all.

I'm happy to reciprocate.
Posted by: M. Murcek   2023-06-21 11:28  

#8  "These people have families to feed (sob)"

And nobody thought of that until now?
Posted by: M. Murcek   2023-06-21 11:27  

#7  Our local's A/B sales van was a well marked vehicle.

The other day, they were using a non-descript white van with the windows paneled over, like a Chester Molester or Disney Galaxy Transport. The only company marking was a fancy Bud Light bumper sticker.

ill-fated marketing tie-up with transgender influencer Dylan Stench of Death Mulvaney

Well having Garth Brooks, or as the memer are going, Brook Garths, calling everyone 'assholes', and cheese dick politicians calling for an end 'so we can continue to get our bribes' should be factored in, Post. Mulvany is no longer the ..ugh..face...of the walkaway.

25% of the #1 beer in American, in a relatively short time, is impactful. DIE may be able to cover monies with a line of credit, the real concern it seems is losing regional distributors' and point of sales retailers' product confidence since they, unlike corporate, actually put chips on the table and get left holding the corporate's decisions..gugh..bag.
Posted by: swksvolFF   2023-06-21 11:23  

#6  What is most surprising (to me) is sales are around 75% of pre-mulvaney. I thought it would be worse. Admittedly, a 25% haircut is a lot, it's not much of a boycott.
Posted by: Cleared Cookies Lost Nic   2023-06-21 10:31  

#5  /\ Very good indeed.
Posted by: Besoeker   2023-06-21 09:49  

#4  Negro Modelo is very good.
Posted by: DarthVader   2023-06-21 08:55  

#3  Somebody here [thank you!] introduced me to Negro Modelo.

5.4% and 174 calories.
Not a light beer (4% and 94 cals) nor a rehydrater but a good supper sipper.
Posted by: Skidmark   2023-06-21 08:50  

#2  This is why I have always said sullen resistance is the way to go when protesting gummint activity. They can't stop this sort of thing.
Posted by: M. Murcek   2023-06-21 07:12  

#1  For what it is worth dept.

Was joking with with several competitor brand distributors... "Cheer up... or Bet you are glad... you are are not selling Bud-Lite for a living." Then mentioned it looks like only a few cases have sold since he restocked. 2 of the competitor route sales people said the basically the same thing...

That the Bud-Lite route guys have been short stacking the displays to make it look like it is selling something.
Posted by: NN2N1   2023-06-21 06:34  

00:00