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Economy

Michelle Obama launches a healthy food-and-drink brand to fight childhood obesity

2023-05-09

Business, not politics. Though the business seems more like a self-indulgence than something that will generate profits once the seed money is spent.

[MSN] Former First Lady Michelle Obama announced the launch of a healthy food and beverage company she co-founded that is targeted at fighting childhood obesity.

The former first lady spearheaded the Let’s Move campaign, a program aimed at ending childhood obesity, during her time at the White House. She announced her latest venture at the Wall Street Journal's Future of Everything Festival on Wednesday, May 3.

"We're hoping not to just provide healthy and delicious drinks and snacks for kids, but to jumpstart a race to the top that will transform the entire food industry," Obama wrote in a PLEZi Nutrition blurb announcing the launch. "Because let's face it, even after everything we accomplished during the White House years, it is still simply too hard for kids to grow up healthy."

While Obama is PLEZi Nutrition’s co-founder and strategic partner, the company is led by a team of public health, nutrition, and parenting specialists.

PLEZi Nutrition is rolling out its first product, a fruit juice for kids, in four flavors containing 75% less sugar than average leading 100% fruit juices.

PLEZi is already available at some major retailers, including Target, Walmart.com and Sprouts Farmers Market.

In the news release, the company announced that it plans to roll out other healthy snacks and beverages "focused on lowering sugar content and lowering sweetness to help adjust kids’ palates to crave less sweetness."

The healthy soda alternative brand currently has four flavors out- tropical punch, orange smash, sour apple, and blueberry blast. On Target.com, PLEZi retails for $3.50 for a pack of four 8 fl. oz bottles.

Obama also announced that the company is donating $1 million to an initiative by FoodCorps, a nonprofit organization that is working to help all 50 million students in the U.S. receive education about nutrition and free school meals by 2030.

PLEZi Nutrition will also contribute 10 percent of its profits to the broader movement to improve child nutrition.

Posted by:trailing wife

#18 A colonic wouldn't hurt.
Then, a steady diet of dark greens: collards, kale, broccoli, spinach, etc.
Lots of water
Start the morning with fresh fruit on an empty stomach, even canned pineapple would suffice.

Feel free to pass this to Stacey Abrams but skip the colonic. We don't need another pandemic.

Posted by: DooDahMan 2023-05-09 22:05

#17 I'm partial to the Ocean Spray Cran and Cran-blend 5 cal Diet juices. All the kidney/bladder cleanse without the calories. She seems like she needs a bile cleanse. Forever

Posted by: Frank G 2023-05-09 20:02

#16 Description PLEZi is a juice drink blend for kids that is a delicious alternative to 100% juice and other sugary drinks. With only 6 grams of sugar per 8oz serving (and no added sugar!), it has 75% less sugar than leading 100% fruit juices, which average over 25 grams of sugar per 8oz serving. 2 grams of fiber.

Posted by: Deacon Blues 2023-05-09 19:48

#15 Is it really healthy? How much real juice does it contain or is it just flavored sugar water?

Posted by: Deacon Blues 2023-05-09 19:43

#14 #12 again with the unfair male vs female challenges...

Posted by: Frank G 2023-05-09 13:26

#13 If inflation continues up and wages stay stagnant the obesity problem will begin to fix itself. Until then I will stay away from eating Big Mike's Kale Burgers

Posted by: airandee 2023-05-09 13:05

#12 Kamala and Michelle would make an excellent Celebrity DeathMatch.

Posted by: Super Hose 2023-05-09 12:48

#11 So when is she going to do something about her fat ass?

NFL combine was in March, so maybe AC to Kaperneck?

Posted by: swksvolFF 2023-05-09 12:02

#10 Anything that puts Big Mike in front of cameras these days is suspect, the timing is just too coincidental! Wearing my tinfoil hat, I wonder if it's designed to give them some focus group reaction to her performance and favorables amongst the Karen's and Clueless that constitute the non-minority base of the Demokrat party?

Posted by: NoMoreBS 2023-05-09 11:52

She appears to have missed her calling.

Posted by: Besoeker 2023-05-09 11:42

#8 So when is she going to do something about her fat ass?

Posted by: DarthVader 2023-05-09 11:00

#7 About six months ago I made a joke to my kid, and you will Eat Ze Bugz.

Was told there was a visitor at school who promoted just that.

Good news is, visitor was surprised that students are not city kids looking for a trend as was told to fok off. Bad news is it was a practiced, experienced presentation.

Posted by: swksvolFF 2023-05-09 10:48

#6 She's going to launch her new line of "Soylent Yellow" and "Soylent Gray" made from bugs and other fun things.

Posted by: Silentbrick 2023-05-09 10:42

#5 I remember that discussion under Reagan, but was also having dreams of USS Flagg, so not for sure. Vegetable, IIRC, Food Pyramid and all.

School cafeteria was gutted by the Obama Lunch Initiative and has never really recovered, like what Common Core did for Math and English scores.

Posted by: swksvolFF 2023-05-09 10:20

#4 EXCLUSIVE: America's processed food problem exposed - from chips and TV dinners that have up to 120 additives to a SALAD with 50 ingredients

Posted by: Skidmark 2023-05-09 09:43

#3 "Self-indulgence" indeed. If I never heard of her again it would be soon enough.

Posted by: Besoeker 2023-05-09 01:19

#2 The former first lady needs to shut up and go and organize her many photos taken of her when she was pregnant.

But under which administration labelled ketchup as a vegetable or a fruit or whatever? I think it was on Reagan's watch, but don't quote me on that.

Posted by: DooDahMan 2023-05-09 00:27

#1 The former first lady spearheaded the Let’s Move campaign, a program aimed at ending childhood obesity, during her time at the White House.

I recall lots of food being thrown out of school lunches after that 'initiative'. Let's do it again!

Posted by: Raj 2023-05-09 00:22

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