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-Signs, Portents, and the Weather-
Anheuser-Busch CEO FINALLY disavows Dylan Mulvaney Bud Light partnership and says 'it was not a campaign' after firm sent letter to retailers blaming an outside ad agency for approving it 'without management awareness' as sales crash 26%
2023-05-05
[Daily Mail, where America gets its news]
  • Bosses of Anheuser-Busch claim that the partnership with Mulvaney was 'not a formal campaign or advertisement'

  • Their former chief creative officer branded the decision to work with the trans influencer as a 'calamitous mistake'

  • It comes as the company reported first-quarter earnings of $1.65billion, which topped Wall Street expectations
Related:
Anheuser-Busch: 2023-05-04 Finally: Kamala Harris Named ‘AI Czar' to Save Us from Artificial Intelligence
Anheuser-Busch: 2023-05-03 Bud light sales are cratering...along with other A/B beers
Anheuser-Busch: 2023-05-02 Bud Light disables comments on 'countrified' YouTube ad in wake of Dylan Mulvaney fiasco
Posted by:Skidmark

#5  One single can but an expensive one.
Posted by: Super Hose   2023-05-05 12:49  

#4  Riiiiiiight
Posted by: DarthVader   2023-05-05 12:00  

#3  You'll never see that, MM.
Posted by: Mullah Richard   2023-05-05 11:22  

#2  Yeah. The CEO said it was an "outside brand consultant" that made "one can" "without AB executives knowledge."

Where's the lawsuit for using their brand / logo without license?

Hmmmmm?
Posted by: M. Murcek   2023-05-05 10:54  

#1  Bullshit.
Posted by: swksvolFF   2023-05-05 10:49  

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