Comments

You have commented 358 times on Rantburg.

Your Name

Your e-mail (optional)

Website (optional)

	My Original Nic Pic-a-Nic Sorry. Comments have been closed on this article.
Foto

Submit your comments on this article

-Short Attention Span Theater-

Oldest Brewery in America Shows Bud Light What It Means to Actually Understand Its Customer Base

2023-04-17

[Western Journal] Maybe Bud Light’s executives can take a lesson: Truth in advertising can pay off big, if you have a truth worth selling.

As Anheuser-Busch and its international ownership continue to deal with the fallout from a disastrous decision to bring woke politics into its Bud Light marketing campaigns, an American-owned competitor is capitalizing in a way that’s as simple as it is effective.

And for the nation’s oldest brewery, there’s already one big return on investment.

D.G. Yuengling and Son, based in Pottsville, Pennsylvania, was a largely local beer for most of the years between now and 1829, when it was founded as Eagle Brewery. But it started its expansion from the mountainous east-central part of the Keystone State into the Philadelphia area in the late 1980s and has been spreading since.

The secret to that success is straightforward, the company wrote in a Twitter post published Saturday that has rocketed around social media.

“Yuengling. The Oldest Brewery In America,” the post stated. “Independently Owned and Family Operated since 1829 because we make good beer.” There’s no talk of dredging up wannabe drag queens and posting their simpering faces where they have no place being. Nothing to do with “equity.”

Just the one thing Americans who like beer are looking for: good beer.

Bud Light, a company that built its consumer base on blue-collar America outed itself. It’s being denounced by entertainers like Kid Rock and Riley Green, been boycotted in conservative regions and, most importantly, lost $5 billlion in market value when the Mulvaney gambit blew up.

Posted by:Besoeker

#11 Alcoholics Anonymous hires Dylan Mulvaney as most effective way to get people to stop drinking

Posted by: Deacon Blues 2023-04-17 13:12

#10 To-may-to, To-mah-to

Posted by: AlmostAnonymous5839 2023-04-17 09:29

#9 'Americanified'?

Posted by: Mullah Richard 2023-04-17 09:00

#8 "Anglicized"? I do not think that word means what you think it means.

Posted by: Mercutio 2023-04-17 08:35

#7 whats up with the chinese name?

It's an Anglicized spelling of the German (Jüngling). Yuengling also has a brewery in Texas so I can buy it in grocery stores.

Posted by: Helmuth, Speaking for Sholugum4538 2023-04-17 03:16

#6 Not exactly apolitical, though historically they just liked American presidents. From 2019:

Yuengling has a thing for presidents (especially Trump).

In 1933, Yuengling celebrated the end of Prohibition by shipping a truckload of “Winner Beer” beer to President Franklin D. Roosevelt.

In 2010, Barack Obama claimed Yuengling was his favorite beer. He even included it in a political exchange with Canada.

In 2016, Dick Yuengling endorsed Donald Trump’s presidential campaign. Chaos ensued.

In 2018, Yuengling hosted Eric Trump on a media-accompanied tour of the brewery. On the tour, he allegedly said to Eric Trump, “Our guys are behind your father. We need him in there.” Yikes.

It has been boycotted multiple times.

After word got out about Yuengling’s support of the Trump campaign, many Yuengling drinkers boycotted the brand, including Pennsylvania state representative Brian Sims.

Sims called out Trump’s “anti-woman, anti-immigrant, anti-LGBT, anti-racial minority and anti-equality agenda” in a Facebook post, saying: “I’m not normally one to call for boycotts but I absolutely believe that how we spend our dollars is a reflection of our votes and our values! … Goodbye Yuengling and shame on you. Sincerely, A former customer of 17 years!”

(Yuengling’s response? “[W]e survived Prohibition. We survived two world wars, when you couldn’t get any grain. We’ll be fine,” Dick Yuengling said in 2017.)

Another, unrelated boycott occurred in 2006, when a separate scandal alleged Yuengling was a union buster.

Posted by: trailing wife 2023-04-17 00:42

#5 Budweiser is slammed for back-to-basics patriotic Clydesdale ad released two weeks after Bud Light debacle that cost it $6bn in market value - and following CEO's lukewarm apology

Posted by: Skidmark 2023-04-17 00:38

#4 the best
https://www.youtube.com/watch?v=EtWQK_O8UdQ

Posted by: 746 2023-04-17 00:19

#3 https://www.youtube.com/watch?v=64-Ieeu7oIA

Posted by: 746 2023-04-17 00:17

#2 aint gonna help w marketing

Posted by: 746 2023-04-17 00:15

#1 whats up with the chinese name?

Posted by: 746 2023-04-17 00:15

00:00