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How Red Bull co-founder Dietrich Mateschitz turned a Thai duck farmer's 'hangover cure' into a multi-billion pound business and sports empire after discovering energy drink helped with his jet lag on a business trips
2022-10-23
  • Billionaire Dietrich Mateschitz, who co-founded energy drinks company Red Bull, has died at 78 years old

  • The Austrian businessman originally discovered the drink while on a business trip in Thailand in the 1980s

  • Mr Mateschitz found that the caffeinated energy drink, marketed as a hangover cure, helped with his jet lag

  • Together with its inventor, Chaleo Yoovidhya, he promoted the drink worldwide under the name Red Bull

  • Mr Mateschitz would later use the company and his billions to invest in Formula 1, football and extreme sports
Posted by:Skidmark

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