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How Google RIGGED the online ad market: US tech giant is accused of manipulating ad auctions to increase Google's win rates and allocate ad spend to preferred clients - losing publishers up to 40% of revenue while raking in $370m-a-year
2022-01-16
[Daily Mail, where America gets its news]
  • Google began a secret advertising program called Project Bernanke in 2013

  • This allegedly rigged market by dropping second-highest bids from auctions

  • Firm then pooled money before allocating it to favoured publishers, it's claimed

  • This allegedly gave Google and its bidders an unfair advantage in the market
Posted by:Skidmark

#1  Well no shit. They run the auction AND they participate in it -- on both sides.

And it's totally opaque. Only Goggle/DoubleClick has the data about the bids - which one won, how many there were at other prices, bidding trends etc. It's not shared with anyone.

Congress made this legal -- solely in the programmatic advertising industry. Imagine if the trades on NYSE or NASDAQ were opaque, with one market maker only, both running the exchange and controlling both the buy side and the sell side, and never revealing the bid/ask spread for executed trades.

That's what our idiot rulers did in the $100 billion + programmatic as industry. Is it any wonder the Bathhouse Admin and Google's exec ranks were a revolving door? 345 WH meetings between the two.

We Are Ruled By Shamelessly Corrupt Morons
Posted by: Merrick Ferret   2022-01-16 10:09  

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