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-Great Cultural Revolution

NBA Finals Ratings Are In The Crapper Again

2021-07-09

[Outkick The Coverage / Clay Travis] - NBA media got angry last year when a few writers covered the disastrous ratings for the NBA Finals. They claimed you couldn't compare an out-of-season event during a global pandemic to past seasons. Interestingly though, those same media members have constantly compared this season's viewership to last season.

The change of heart is not hypocrisy, it's desperation. Viewers' interest in the NBA is so low that ESPN has now decided to count last season's ratings after all.

Here's why:

Had sports media writers stuck with its mindset that last year didn't count in the ratings books, they'd have to admit that Game 1 of the 2021 NBA Finals averaged 8.56 million viewers on ABC, a 35% collapse from Game 1 in 2019.

Posted by:Raj

#9 "NBA"? What's that? A rap group?

Posted by: Gravitch Jones1424 2021-07-09 22:17

#8 If a tree falls in the forest and nobody gives a $hit, does it help cause a wildfire in California?
(There's a meaning in there somewhere...)

Posted by: ed in texas 2021-07-09 15:10

#7 Shoot, I didn't even know Hockey wrapped up, nevermind this crap.

Can't wait to see the ratings disaster that will be the Olympics.

I'm salivating.

Posted by: swksvolFF 2021-07-09 12:23

#6 Somebody call me when they have "Free Tibet" patches on their jerseys.

Posted by: Matt 2021-07-09 11:29

#5 There is still an NBA?

Posted by: Deacon Blues 2021-07-09 07:51

#4 We'll see how SJW they are when the new TV contracts come up and ad prices are reset

Posted by: Frank G 2021-07-09 07:37

#3 The corporate sponsors are not going to ask for a refund let alone a reduction in what they pay cause they're all SJWs in the boardroom too. Oh, and they gave up any concerns about being responsible to stockholders decades ago.

Posted by: Procopius2k 2021-07-09 07:23

#2 "In the crapper again" where they belong.

Posted by: Besoeker 2021-07-09 05:09

#1 ...Can't wait to see the ratings disaster that will be the Olympics.

Mike

Posted by: Mike Kozlowski 2021-07-09 04:21

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