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| Google ends sale of ads using individual web tracking data (not Bee) |
| 2021-03-13 |
| Here is a link for the Brave Browser LONDON (AP) — Google says it won't develop new ways to follow individual users across the internet after it phases out existing ad-tracking technology from its Chrome browser, a change that could shake up the online advertising industry. And if you can't trust a company who reads your email and will deplatform you for straying from the groupthink - who can you trust? Google says it's taking the move to protect user privacy. It's part of a broader shift in the industry as marketers such as Apple and regulators in the U.K., U.S. and elsewhere increasingly are seeking ways to phase out more egregious data collection practices. Still, there are concerns that it will add to the tech giant’s already dominant power in online advertising. And the change won't affect Google's largest advertising moneymakers: Search and YouTube. On Wednesday, the company said it won't replace those cookies with another way of tracking individuals. Because they already have other ways to track you - particularly if you use chrome. They just don't call it 'cookies'. Instead, Google proposes grouping together web users with similar interests and keeping web histories private on user devices. Google can still track users through its own services like Search or Maps. Temkin said the company continues to get questions on whether it will join others in the ad tech industry that plan to replace third-party cookies with alternative user-level identifiers. A question he very carefully avoided answering himself you'd notice. Even though the changes are aimed at tightening up on privacy, Google will still be able to track users of its own services, said James Rosewell, CEO of Marketers for an Open Web, a group of media and advertising companies lobbying against the changes. "What they’re not saying is that ’people are logged into our products all the time’" and thus give consent to be tracked when they use Search, Maps, Gmail or YouTube, Rosewell said. "What they’re not saying is, ’we’re going to stop all of that’." Another key bit of background: Apple is preparing to erect a new barrier to monitoring the activities of more than 1 billion iPhone users online. Its new privacy tool, expected to roll out in a software update early this spring, will require mobile apps to explicitly ask iPhone users for permission to collect information about what they are doing and where. That safeguard is a change from Apple's long-held practice of requiring iPhone users to go into settings to block apps from tracking them. The added privacy protection on iPhones has riled Facebook, which has relied on widespread tracking to build the second most lucrative digital ad network behind Google. Facebook has repeatedly attacked Apple’s anti-tracking tool as an attack on small businesses that rely on personalized digital ads to subsidize their mostly free services. It's also suggested that the iPhone maker is mostly interested in forcing more apps to charge consumers for their products so it can collect a 15% to 30% commission in its app store. Of course FacistBook doesn't mention that people will consent to allow small businesses which provide value to track them Analysts say Facebook stands to lose billions of dollars if most iPhone users don’t grant the social network permission to track them. Google has acknowledged Apple’s new privacy tool could decrease the revenue of some apps in its digital ad network but plans to revise its own iPhone apps so they won’t be affected by the upcoming changes. We have ways of making you talk Unlike Facebook, Google has a crucial business relationship with Apple. Google pays Apple an estimated $9 billion to $12 billion annually to be the default search engine on the iPhone. |
| Posted by:CrazyFool |