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Major grocery store goes WOKE, now labeling products as ‘black-owned', ‘hispanic-owned', LGBT-owned, etc…
2021-03-09
[Right Scoop] A major grocery store chain is now getting into the business of identity and racial politics by labeling minority owned products on the shelf for buyers to see. Here’s a photo of what it looks like via @stillgray:

Giant Foods (also known as Martin’s Food Markets), which operates in Pennsylvania, Maryland, Virginia and West Virginia, is the store that announced in December they’d be rolling these labels out this year:
SUPERMARKET NEWS — Giant Food is rolling out updated shelf labels that enable shoppers to identify products from minority-owned businesses.

Plans call for all Giant supermarkets to post the new shelf labels starting in January, the Landover, Md.-based regional grocer said yesterday. The labels will inform customers about items from companies that are women-, Black-, Asian-Indian-, Hispanic-, LGBT-, Asian-Pacific- or veteran-owned.

More than 3,100 food and nonfood products will feature the updated shelf labels across Giant’s 164 stores in Virginia, Maryland, Delaware and the District of Columbia. The retailer said the items come from 281 minority-owned businesses in its network of vendor partners.

Giant, part of Ahold Delhaize USA, said the new shelf-label program is part of its supplier diversity efforts, which focus on developing strong relationships with businesses offering quality products, top-notch customer service and competitive prices.

"Giant Food is proud to better highlight our diverse suppliers," Giant President Ira Kress said in a statement. "We’re committed to making it easier for customers to identify product attributes that are important to them by fostering a diverse and inclusive network of suppliers that reflects the unique backgrounds and experiences of our Giant family, our customers and our communities."
It’s this kind of balkanization that is killing America, pushing people to start making judgements based on race or identity politics instead of pushing people to look our society as simply American. Because American is who we all are and we should be proud of this.

Also, now that they’ve started ’labeling’ items based on race or identity politics, it reminds people of certain times when this was done before:
The Democrat KKK would approve
Posted by:Besoeker

#17  Sure hope Brookshire's doesn't go that route - only store around...
Posted by: Glenmore   2021-03-09 20:00  

#16  God loves you! God wants you to know, and believe, and feel, and see that He loves you. Love is an action, not just emotional feelings and God demonstrates His love in all ways. James 1:17-18 says “Every good and perfect gift is from above, coming down from the Father of the heavenly lights, who does not change like shifting shadows. He chose to give us birth through the word of truth, that we might be a kind of first fruits of all he created.”

I see a lot of 'Love' here and a lot of 'first fruits'.

Great concept in marketing, buy what you want, they will tell you a story, you'll feel (?), and buy it, then go on your merry way.




Posted by: Large Lemons9961   2021-03-09 14:29  

#15  Boycott? No. Just stop buying from all companies that make a fetish of their Wokeness -- Coca-Cola etc.

Shift your business to non-Woke alternative providers.
Posted by: Lampedusa Hatfield1362   2021-03-09 13:51  

#14  Not the Bee™, huh? The Crazy is getting so bad it's hard to tell!
Posted by: magpie   2021-03-09 13:00  

#13  I stopped shopping there Years & Years Ago, the employees went on strike (union shop) over something, which I can't remember what, forcing me to find other Grocery Vendors. I just continued to shop at their "competition", (put in quotes) because I started to compare costs and found they were among the highest price vendors in my area.

Well, I did do a "walk around" in their store about 2+3/4 years ago, after my wife died, and I was not impressed, slow service, rundown store, seemed items out of place (sugar, salt in one isle, flour in another), really higher prices, limited self check-out, just an unsettling place.
It did have a larger selection of 'ethnic food' i.e. geographically diverse supply chain, so OK.

Boycott - Nah, too much BS these days, everywhere. I just shop my wallet, after all, I'm just one person out of 10 billion+ on this planet, with time not on my side, I really don't give a ______.
Posted by: Large Lemons9961   2021-03-09 12:59  

#12  @ 10 - Rather ARROGANT of you, Large Lemons. You think you are special?
Posted by: Clem   2021-03-09 12:42  

#11  Boycott these assholes
Posted by: Slats Omerert8525   2021-03-09 12:06  

#10  For the Geographically & Economic Intelligence Challenged:

Ahold Delhaize was formed in July 2016 from the merger of Ahold and Delhaize Group, retail innovators for almost 150 years. Our local brands employ around 380,000 associates in nearly 7,000 local grocery, small format and specialty stores.

Ahold Delhaize brands are dedicated to helping customers eat well, save time and live better. In addition to our stores, our brands include the top online retailer in the Benelux and the number one online grocers in the Benelux and the United States. Our local brands are also among the most prominent providers of fresh food and locally tailored own-brand products, including a diverse selection of affordable natural and organic goods.

Ahold Delhaize’s international headquarters is in Zaandam, the Netherlands. Our brands are active in Belgium, the Czech Republic, Greece, Luxembourg, the Netherlands, Romania, Serbia and the United States and we participate in joint ventures in Indonesia and Portugal. Ahold Delhaize shares are listed on Euronext Amsterdam and Brussels (ticker: AD) and our American Depositary Receipts trade over-the-counter on OTCQX International (ticker: ADRNY).
Posted by: Large Lemons9961   2021-03-09 11:32  

#9  Sure! Asian-owned!
Posted by: Bobby   2021-03-09 11:19  

#8  Of course, good old Made in China still works.
Posted by: Abu Uluque   2021-03-09 11:15  

#7  Rachel Dolenz

I just had an awful mental flash of the guy from the Monkees in drag and blackface at the same time.
Posted by: M. Murcek   2021-03-09 11:01  

#6  Curious how they will label Barilla.
Posted by: swksvolFF   2021-03-09 10:49  

#5  Looking forward to the inevitable Rachel Dolenz claiming to be black-owned or whatever to increase sales.
Posted by: rjschwarz   2021-03-09 10:26  

#4  ^ that makes you a rayciss, neanderthal h8ter, doncha know...
Posted by: M. Murcek   2021-03-09 08:47  

#3  
GIANT is about to see a lot of customers looking elsewhere for groceries.

BTW: I don't a (insert your descriptive word) if its made by (insert pampered class) or not.

I just buy food based on Price, Quailty and Taste.
Posted by: NN2N1   2021-03-09 08:44  

#2  How long until you aren't allowed to check out unless a woke-corporate approved quota of favored minority produced product is in your cart?
Posted by: M. Murcek   2021-03-09 08:43  

#1  Goya is Hispanic owned
Posted by: Lord garth   2021-03-09 07:36  

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