[RollingStone] Last week, Lil Uzi Vert went viral after he took to Instagram to reveal a years-long project of his: a $24 million pink diamond that he had implanted onto his forehead. According to the rapper, he’s spent the past several years paying off the expensive diamond in order to complete the feat of body modification. While outlandish jewelry is endemic to rap culture — who can forget Gucci Mane’s iconic iced-out Bart Simpson? — Uzi appears to have taken things to a new level. He even tweeted as much. "If it’s accepted from the jump it’s not ICONIC," he said in response to a wave of online critics and jokesters.The stone comes courtesy of the New York-based jewelers Eliantte & Co, who specialize in custom pieces worn by celebrities. Simon Babaev, speaking on behalf of the company’s owner, Eliott Eliantte, spoke with RS to explain how this piece went from Uzi’s imagination to the front of his noggin.