You have commented 339 times on Rantburg.

Your Name
Your e-mail (optional)
Website (optional)
My Original Nic        Pic-a-Nic        Sorry. Comments have been closed on this article.
Bold Italic Underline Strike Bullet Blockquote Small Big Link Squish Foto Photo
-PC Follies
Trader Joe’s to remove ‘racist’ packaging of ethnic food
2020-07-21
[NYPOST] Trader Joe’s plans to remove ethnic brand names from its products as a petition calling for their removal gains steam.The Caliphornia, an impregnable bastion of the Democratic Party,-based grocery chain said it’s working to phase out foreign names it has attached to ethnic foods, such as "Trader José’s" for Mexican cuisine, "Trader Ming’s" for Chinese products and "Arabian Joe’s" for Middle Eastern dishes.
"Gathers steam" = 2200 signatures?
"While this approach to product naming may have been rooted in a lighthearted attempt at inclusiveness, we recognize that it may now have the opposite effect — one that is contrary to the welcoming, rewarding customer experience we strive to create every day," Trader Joe’s spokeswoman Kenya Friend-Daniel said in a statement.

Trader Joe’s revealed the plans after the launch of an online petition urging the company to ditch "racist" brand names that prop up ethnic stereotypes and treat other cultures as exotic.

The petition — which had racked up more than 2,200 signatures as of Monday morning — also raises concerns about the roots of the Trader Joe’s name itself. The brand was inspired by Disneyland’s "Jungle Trip" ride and the 1919 book "White Shadows in the South Seas," which both contain racist depictions of indigenous people, according to the petition.
Related:
Trader Joe: 2020-03-23 The People Our Loser Elite Look Down Upon Are Saving Our Bacon
Trader Joe: 2019-11-08 'Aggressive' Animal Rights Activists Target Blind Man, 30, For Keeping A Guide Dog That They Claim Should Be 'running Free In The Fields'
Trader Joe: 2019-09-21 Trader Joe’s removes pictures of circus elephants from packaging after PETA complaint
Posted by:Fred

#10  Ah think 'light' is now a bad adjective.
Posted by: Skidmark   2020-07-21 15:37  

#9  

Would this be acceptable?
Posted by: gorb   2020-07-21 11:40  

#8  Why doesn't Trader Joe's just name all their products, "Product X" to really confuse patrons? Of course, you are then discriminating against Product A, B, C,...and Z.

You could just have everything come in plain brown rapper. Oh, wait a minute, "plain brown rapper"could be considered racist.
Posted by: JohnQC   2020-07-21 11:19  

#7  I miss going to Trader Vic's.
Posted by: M. Murcek   2020-07-21 10:47  

#6  Free publicity for low volume products.

Guess "pickled pig's feet" will never be "drunken blue shoe".
Posted by: Skidmark   2020-07-21 08:55  

#5  ^Ever heard of quotas?
Posted by: g(r)omgoru PB   2020-07-21 08:29  

#4  And what's wrong with viewing other cultures as exotic?!
Posted by: Rob Crawford   2020-07-21 08:05  

#3  "Jungle Trip"?

How hard is it to check the name of a classic ride at the oldest theme park in the world? It's Jungle Cruise.

And Trader Sam is a character in the ride -- a headhunter who's running a sale -- two of his heads for one of yours. Best thing -- Disney cornered themselves by naming bars after Trader Sam; they can't remove the character without renaming the popular bars.
Posted by: Rob Crawford   2020-07-21 08:04  

#2  Remove all ethnic images from all food. I want everyone to see a white guy with a pitchfork every time they eat anything. Let them know where their next meal comes from.
Posted by: Cromoth Sheatch5463   2020-07-21 01:53  

#1  Woefully inadequate. Until the very idea of a trader is expunged from our society, we're just shuffling chairs on the deck of a slave ship.
Posted by: Angeatle Gray2268   2020-07-21 01:37  

00:00