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-Signs, Portents, and the Weather-
After Gillette, next male-market sports company caves to transgender madness
[AMERICANTHINKER] First was the Gillette's razor commercial with its not so subtle message about so-called toxic masculinity
...the liberal concept (the science is settled!) that men are knuckle dragging bastards who spend all their time watching football, drinking beer, burping, farting, and thumping their women. This doesn't apply if the men are girls transitioning to boys, or boys transitioning to girls, or either transitioning to sheep...
. As USA Today put it:

In a two-minute advertisement, the famous Procter & Gamble brand tells men to "say the right thing" and "act the right way." The ad plays on the company's slogan, "The best a man can get," replacing it with, "The best a man can be." It portrays a montage of male bullying, harassment and sexist behavior and men stepping in to intervene to stop the behavior.

That was relatively mild. Then Gillette followed up with an ad in which Samson Bonkeabantu Brown, a trans rights activist, is shown how to shave by her father. The commercial spends more time with the young Brown talking about how happy she is in transitioning than anything about shaving itself. The only mention of Gillette or its razors in the 64-second commercial is the last five seconds, when the name Gillette silently appears on the screen. I'd ask if this commercial is advertising or propaganda, except that the answer is obvious.

Lesbian TV hostess Ellen DeGeneres called this Gillette ad "nothing short of incredible." Indeed, it was, Ellen. Both Gillette ads drew a firestorm of criticism, but Procter & Gamble is undaunted.

Now there's another iconic male brand doing its bit to spread gender confusion. It's Everlast, the global leader in boxing-, MMA-, and fitness-related sporting goods, equipment, footwear, and accessories. Here's what the company did, as reported by Page Six:

In December, Patricio Manuel became the first transgender boxer in the world to compete in a professional-level fight. And now, Everlast is recognizing the athlete's groundbreaking achievement by naming him [sic] the face of its newest "Be First" campaign.

The 34-year old fighter first garnered the industry's attention as a female boxer before choosing to transition in 2013.

Manuel, who is female, was a five-time USA woman's national amateur boxing champion. Video at the site shows a three-minute video clip of Manuel today explaining her "transition" and some footage of her first pro fight in 2018 as a man, which she won. Manuel has had no pro fights since.
Gillette: 2019-09-20 Zahra Billoo, Newest Anti Semite in Women's March Org is 'retired'
Gillette: 2019-08-25 Gillette ‘Shifting Spotlight from Social Issues’ After Anti-Masculinity Ad Disaster
Gillette: 2019-08-01 P&G posts strong sales, takes $8 billion Gillette writedown
Procter : 2019-08-25 Gillette ‘Shifting Spotlight from Social Issues’ After Anti-Masculinity Ad Disaster
Procter : 2019-01-18 Gillette under razor for anti harassment advert
Procter : 2018-02-26 Muslims burn piles of Pampers nappies, call for ban because cartoon cat's whiskers printed on them 'look like the Arabic spelling of Mohammed'
Ellen DeGeneres: 2018-04-06 Dem Sen Kamala Harris Jokes About Killing Trump, Pence, Sessions
Ellen DeGeneres: 2018-02-01 Michelle Obama to frightened Americans: 'All we have is hope'
Ellen DeGeneres: 2017-11-08 The Forgotten Great American Male: Who’s Your Daddy?
Everlast: 2006-04-22 As Iran presses its ambitions, its young see theirs denied
Toxic masculinity: 2019-09-29 Tom Brady's Popularity Stems From The 'Latest Wave Of White Rage And White Supremacy' Professor Claims
Toxic masculinity: 2019-09-20 An Obituary for the Boy Scouts of America
Toxic masculinity: 2019-09-19 Where have all the heroes gone?
Posted by:Fred

#8  There will be a new counterculture.

Privately-owned companies (like Chick Fil-A, or Koch Industries) that are impervious to boycotts or "woke" pressure;

Charter schools and homeschooled kids;

Alternative news aggregators and small-scale social media that isn't dependent on data sharing with programmatic ad-serving companies;

Self-publishers and bootstrapped film producers / entertainment conpanies.

The q is whether the above companies and institutions can attain a critical mass so that a citizen could progress through an alternative path, from schooling to employment to self-( and -family) support, without having to interact with or be dependent on the "woke" culture and its institutions.

Is that possible?
How long before it becomes a realistic option?
Posted by: Lex   2019-09-30 21:29  

#7  I see also that MLS has caved to Antifa. I fear we are on the cusp of a mass wave of such cavings. The sides continue to be drawn
Posted by: Rex Mundi   2019-09-30 17:31  

#6  What do they do with the cup?
Posted by: Skidmark   2019-09-30 11:30  

#5  Another company I haven't ever bought anything from and they have convinced me to continue my spending habits.
Posted by: DarthVader   2019-09-30 09:21  

#4  Sooner or later this person must have a second fight and Everlast will look really stupid if they lose.
Posted by: ruprecht   2019-09-30 08:51  

#3  Ours will be the first civil war brought on by one side's mass outbreak of insanity.
Posted by: Lex   2019-09-30 08:00  

#2  Manuel has had no pro fights since.

I wonder why?
Posted by: g(r)omgoru   2019-09-30 05:07  

#1  Short the right shares...
Posted by: Bright Pebbles   2019-09-30 05:06