That red hue was named Signal Red, one of 19 hues on the generous Mercury palette for 1960. And what better color to accent a bright red than a snow white. Mercury marketers didn’t give a thought to creatively naming the white for 1960, calling it simply "white" as is often done with car color names.
The Monterey, being the entry-level model in 1960, had a standard overhead valve V-8 of 312 cubic-inch displacement and producing 205 horsepower fed by a Holley 2300, 2-barrel carburetor. Adequate, but if the buyer was so inclined, he or she could have chosen one of two larger V-8 engines.
It would be hard to argue that the 1960 Mercury was not a handsome car with pleasing lines. A page out of the 1960 sales brochure stated, “You’ll be glad you bought a Mercury every time you look at it”, which I’m sure was on this owner’s mind as he aimed his Kodak Brownie Starmite at his rig for this photo.
