The Woodchurch High School in Birkenhead this month reportedly informed students that they would no longer be permitted to wear Canada Goose and Moncler coats on campus when they return from the Christmas break.
"These coats cause a lot of inequality between our pupils," headteacher Rebekah Phillips told CNN. "They stigmatize students and parents who are less well off and struggle financially."
The blacklisted coats sell for as much as $1,200, CNN reported.
"There has been feedback from children, who say ’Gosh, that is our rent for the month,’ " Ms. Phillips added.
She said the ban is part of a larger effort to "poverty-proof" the school, which included mandating a cost-effective backpack for all the students and cutting back on non-uniform days to once a year so students don’t feel left out for their fashion choices.
Poverty-proofing schools is a growing trend across the U.K., according to CNN. Similar initiatives have reportedly included banning expensive pencil cases and discouraging teachers from asking students what they did on the weekend.