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-Land of the Free
Levi Strauss CEO: Why Business Leaders Need to Take a Stand on Gun Violence
2018-09-07
[Fortune] As president and CEO of a values-driven company that's known the world over as a pioneer of the American West and one of the great symbols of American freedom, I take the responsibility of speaking up on the important issues of our day very seriously. We can't take on every issue. But as business leaders with power in the public and political arenas, we simply cannot stand by silently when it comes to the issues that threaten the very fabric of the communities where we live and work. While taking a stand can be unpopular with some, doing nothing is no longer an option.

That's why Levi Strauss & Co. is stepping up our support for gun violence prevention. You may wonder why a company that doesn't manufacture or sell guns is wading into this issue, but for us, it's simple. Americans shouldn't have to live in fear of gun violence. It's an issue that affects all of us‐all generations and all walks of life.

The stakes could not be higher. On an average day, 96 Americans are killed by guns, and hundreds more are wounded. Most are suicides or unintentional shootings. Our nation's gun homicide rate is more than 25 times the average rate of other high-income countries. Some shootings make the headlines; some you never hear of; but each one is a tragedy.
Posted by:KBK

#15  How about coming out with a line of Levis that facilitate concealed carry?
Posted by: JohnQC   2018-09-07 18:57  

#14  Last I saw they were twice the price of a working man's blue jean.
Posted by: swksvolFF   2018-09-07 15:49  

#13  I would guess it's a marketing campaign appealing to the uber-leftists.
Posted by: Skidmark   2018-09-07 14:29  

#12  Businesses doing charity work is ok. When the CEO goes directly after our constitution, it is unacceptable. Big business does not get to spend their capitol om changing our constitution. Big business cant be allowed to breach this.
Posted by: 49 Pan   2018-09-07 13:47  

#11  Go woke go broke. Good luck Levi. You might try to parse this as even handed but once you joined up with Bloomberg you showed your colors.

Should have:
(1) Allied with the NRA for gun safety classes (2) Paid for a national awareness campaign about securing weapons so that thieves and or your own kids on meds can't steal them. (3) Pushed for legislation that puts some kind of accountability on anyone that does a half-assed background check that allows known offenders and to purchase weapons and on mental health professionals that don't follow up on those they prescribe certain medicines known to cause a handful of folks to go bloody crazed.
Posted by: rjschwarz   2018-09-07 12:50  

#10  I worked there for a few years in the early 2000's. Not a bad place at the time and they did do a lot of good community work but that's when they actually had a CEO who was business focused and not a SJW. Berg is comfortable with his own team - as they say and you can tell that by their commercials.
Their product never fit women well - as Mrs. Warthog can attest. At this point I mourn the loss of a true icon on the sword of PC bullshit.
Posted by: Warthog   2018-09-07 10:50  

#9  Carhartt
Posted by: Mullah Richard   2018-09-07 08:41  

#8  I quit Levi's when they dropped the Boy Scouts (a lot of good that did). Since then, they produce over seas so I could car less about them, liked the product back then though.
Posted by: jvalentour   2018-09-07 08:01  

#7  I'm not here to suggest we repeal the Second Amendment or to suggest that gun owners aren't responsible.

I've come to bury Caesar not the praise him.

In fact, as a former U.S. Army officer, I took a solemn oath to support and defend the Constitution of the United States.

BTW, you be amazed how many 'officers' don't know the Constitution. There's never a test to evaluate their knowledge on that subject. For them it's like millions of button clicking for Terms of Usage that pop up everyday for Accept or Don't Accept. How many actually read those through?
Posted by: Procopius2k   2018-09-07 07:53  

#6  Then young black guys in Chicago wouldn't get their asses shot off by other young black guys.

But only if they pull their pants up past their knees...
Posted by: M. Murcek   2018-09-07 07:16  

#5  Devil can quote scripture?
Posted by: g(r)omgoru   2018-09-07 02:50  

#4  San Francisco company.
Posted by: Glenmore   2018-09-07 01:33  

#3  They should make bullet-proof pants. Then young black guys in Chicago wouldn't get their asses shot off by other young black guys.
Posted by: SteveS   2018-09-07 00:53  

#2  Haven't bought Levis or jeans in over a decade and a half. Be easy to keep this boycott up.
Posted by: DarthVader   2018-09-07 00:51  

#1  F you and your slave collars. Thanks for outing yourself as supporting slavery and your hatred for this nation and its people. I will ensure I do not buy anything produced by your company.
Posted by: Silentbrick   2018-09-07 00:32  

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