[PJ] Recently, Contently, a marketing firm, put out an article by Tallie Gabriel ("Your Brand Needs a Conscience") that urged companies to take up hot-button political issues in order to be successful. This seems like incredibly stupid advice after what happened to the NFL this season, where the league did just that. Gabriel wrote:
There will always be risk associated with any move that can be construed as political.
But as Contently’s director of strategy Joe Lazauskas wrote after the 2016 presidential election, the benefits outweigh the potential downside: Even if publicizing your beliefs may ostracize some potential customers, it also builds deep loyalty for those who share your values‐particularly values like celebrating equality and inclusion, which many people support, regardless of political affiliation. The same goes for expressing concern and support for the diverse people who work for you. Loyalty isn’t just a marketing metric; it’s also critical for measuring the internal health of your company.
I need another politicized company trying to sell me things like I need a longer flu season. Shut up already and sell me whatever thing it is you have to offer. If I want something you make, just sell it to me without the moralizing, please. It appears we can also blame this on millennials (what can't we blame on them?): |