| The times, they are a-changing., thanks to that clever Angela Merkel. |
In the weeks after the H&M commercial aired early September, images of the 23-year-old model -- clad in an oversized pink trench coat, a checkered hijab and outsized sunglasses -- have gone viral, garnering thousands of comments praising the brand for its diversity.
The London native told fashion blog "Fusion" that since the commercial aired, she has been hailed as an inspiration to women by various Moslem women's groups. "It always feels like women who wear hijab are ignored when it comes to fashion," she said in an interview published Friday.
Hidrissi said she participated in the ad campaign with the consent of her parents, and H&M provided her with a mostly female staff to work with during the photo shoots.
"[They] asked how much in terms of neck I could show, but to be honest they were very respectful," Hidrissi said. "If the cameramen noticed something not quite right, they would call a woman over to fix me; it was sweet."
H&M's "Close the Loop" commercial features a diverse range of both models and people of various ethnicities, religions and body types.