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| Home Front: Culture Wars |
| CNN's Jeff Zucker Reveals Plans to Change from News Network into Place with 'Attitude' |
| 2013-12-03 |
| [MEDIAITE] In an era when cable news is dominated by opinion programming, CNN staked out a position ostensibly in the middle by focusing primarily on broadcasting straight news over personality-driven programming. That is going to change. CNN President Jeff Zucker recently told Capital New York that the straight newscast model is unsustainable. He revealed his intention to change the network into a place with unique “attitude and a take.” “We’re all regurgitating the same information. I want people to say, ‘You know what? That was interesting. I hadn’t thought of that,’” Zucker told Capital New York news hounds. “The goal for the next six months, is that we need more shows and less newscasts.” He said that the success of CNN documentaries, like the recently broadcast Blackfish which shed a critical light on the behind-the-scenes workings of Sea World, and travel programming like Anthony Bourdain: Parts Unknown, Zucker hopes to attract more “viewers who are watching places like Discovery and History and Nat Geo and A&E.” CNN’s shakeup will focus on the prime time lineup, and could result in more half-hour programs. HLN is slated to be “rethought, reimagined, and rebranded.” Zucker says that there is little internal resistance to the sweeping changes he intends to make to the network because the documentary programming has been well-received and “people have seen the results.” |
| Posted by:Fred |
| #10 Never occurs to them that perhaps balanced news might be what people crave. First ya gotta be able to recognize it. |
| Posted by: Fred 2013-12-03 20:39 |
| #9 Uh, uh, HLN - I THOUGHT CNN ALREADY OWNS IT??? |
| Posted by: JosephMendiola 2013-12-03 18:38 |
| #8 tldr; Moar Infotainment!!11!!! |
| Posted by: SteveS 2013-12-03 16:43 |
| #7 They will be carrying al jazera clips and programs soon as well as bring back the Clinton news network attitude. |
| Posted by: Airandee 2013-12-03 15:52 |
| #6 History. A&E. So I guess we have a new venue for chasing Bigfoot,Ancient Aliens, catching alligators, and getting skunked trying to catch legendary fish. Wasn't Nostradamus in history, too? |
| Posted by: Richard Aubrey 2013-12-03 15:06 |
| #5 No, CNN will be the same old thing, rebranding will not help, Jeff Zucker is just trying to keep up with the rest of his crowd. |
| Posted by: Au Auric 2013-12-03 15:05 |
| #4 Chasing MSNBC to the bottom I guess. Never occurs to them that perhaps balanced news might be what people crave. Get closer to Fox and you might shed off some of the centrists. Get closer to MSNBC and you fight for the fanatics along with NPR. |
| Posted by: rjschwarz 2013-12-03 14:49 |
| #3 I understand Alec Baldwin is looking for work. |
| Posted by: Pappy 2013-12-03 14:12 |
| #2 Winning |
| Posted by: Rex Mundi 2013-12-03 13:28 |
| #1 Now people will ask, remember when CNN had news? Yeah, just like MTV. Remember when they had music videos on there? |
| Posted by: AlmostAnonymous5839 2013-12-03 12:35 |