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-Short Attention Span Theater-
Newsweek company renames as 'NewsBeast'
2013-02-02
[FRANCE24] The operator of the erstwhile news magazine Newsweek, which became a solely digital publication last year after 80 years in print, officially became "NewsBeast" on Friday, its parent company said.
Well, Pravda is taken. So is "O Magazine"...
The corporate rebranding appeared to leave unchanged the separate online brands of Newsweek and The Daily Beast, which merged in 2010, with the website continuing to bear both names, initially at least.

Newsweek editor Tina Brown, alongside unit chief executive Baba Shetty, told a staff meeting that the Newsweek Daily Beast Company will henceforth be known as NewsBeast, said Justine Sacco, a spokeswoman for corporate parent IAC.

An Instagram photograph showed Brown and Shetty with a caption describing "our new chapter -- and company name." The two were pictured behind a logo reading "News_Beast."

It was unclear if the change would be visible to readers, however, as the website newsbeast.com directs people to a Greek-language news site.
Posted by:Fred

#7  I thought "NEWSREEK" would be appropriet. But then who am I to say?

Posted by: junkiron   2013-02-02 22:03  

#6  Their UPC code is 666.
Posted by: DarthVader   2013-02-02 13:36  

#5  It was unclear if the change would be visible to readers, however, as the website newsbeast.com directs people to a Greek-language news site.

CASSIUS:Did Cicero say any thing?
CASCA:Ay, he spoke Greek.
CASSIUS:To what effect?
CASCA:Nay, an I tell you that, Ill ne'er look you i' the face again: but those that understood him smiled at one another and shook their heads; but, for mine own part, it was Greek to me.

[idiom - It's all Greek to me. (informal)
something that you say when you do not understand something that is written or said]

Apropos
Posted by: Procopius2k   2013-02-02 11:23  

#4  "I'm Tina Brown, and I smell like a NewsBeast"
Posted by: Frank G   2013-02-02 10:47  

#3  That's a shetty name for a once proud business.
Posted by: KBK   2013-02-02 08:37  

#2  "Baba Shetty"???

Any relation or link to a Boy named "Sue"???

Sorry - couldn't resist.
Posted by: JosephMendiola   2013-02-02 00:33  

#1  A rose by any other name would smell as sweet. As would a big steaming pile of poo.
Posted by: SteveS   2013-02-02 00:13  

00:00