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| Portland liberal talk radio listeners lie, Here is the proof |
| 2010-01-26 |
| A new system of determining radio station ratings is now in place and it has been devastating to liberal talk radio. First, understand that radio ratings are based on a combination of how many listeners a station has and how long they listen. The old system of determining ratings was based on a diary system. A statistical sample of radio listeners was given a diary and asked to write down what stations they listened to and for how long. The new system is electronic. Listeners now receive an electronic gadget that a listener carries. The gadget receives a sub carrier signal broadcast by all radio stations and registers exactly what station is listened to and for how long. No longer can a loyal, enthused listener claim they listen to their favorite radio station 25 hours a day and thus corrupt the ratings. This new system began in Portland this past October. Arbitron ratings are based on 4 three month intervals (winter, spring, summer, and fall ratings periods). The most recent ratings (October-November-December)from the fall ratings book have recently been released. It's the first time the electronic devices did the measuring. Because of seasonal differences in listening habits, most radio time buyers, like myself, compare apples to apples. If I want to know how a radio station's audience numbers are fluctuating, I'll compare the fall 2008 ratings to the fall 2009 ratings. What happened to KPOJ? These numbers represent the overall 12 years of age and older total audience share combining how many listeners with how long they listen. It's called the average quarter hour share (AQH). Fall 2008 = 3.5 Fall 2009 = 0.9 This means that under the old diary system where a listener wrote down what they claimed to listen to and how long, KPOJ was thought to have 3.5% of the audience listening to them. But when the electronic gadget registered what was actually listened to and for how long, KPOJ's rating plummeted. KPOJ's programming essentially stayed the same during the past year. The only thing that was different was the reporting system. It very clearly shows that KPOJ listeners were wildly overstating the amount of hours they listened. They were lying. As a point of reference, you may think a 3% share of the audience is very small. It's not. Portland is the 23rd largest radio market in the United States. There are many radio stations in Portland. Historically, a station could be top rated with as little as 6% of the audience. What about the conservative talk stations listeners? Don't they lie too? The numbers say no. see the source for the HTML/image table of conservative results It's interesting to note that 2 of the 3 conservative talk stations actually increased their ratings under the new system. Apparently, conservative news talk listeners didn't lie under the old system of writing down what stations they listened to and for how long. By the way, in reference to the above picture of me and the Alaskan brown bear... I believed him to be a liberal. Perhaps Ellie Light will befall a similar fate... |
| Posted by:logi_cal |
| #13 But but but Conservatives are MEAN. |
| Posted by: Cyber Sarge 2010-01-26 15:22 |
| #12 You expect honesty from thieves? |
| Posted by: ed 2010-01-26 13:19 |
| #11 Left wingers tend to be dishonest. They have to be, as their politics is too stupid and in defisance of basic common sense to survive in an honest environment. Yes, they may lie to themselves, but they will also lie to others at the drop of a hat. |
| Posted by: Bulldog 2010-01-26 12:52 |
| #10 Just you wait until the deceased audience segment is counted. |
| Posted by: ed 2010-01-26 11:40 |
| #9 Liberals always talk in 'vagueness'. When it comes down to specifics, they lose. |
| Posted by: Tom--Pa 2010-01-26 11:20 |
| #8 We'll always have |
| Posted by: Fred 2010-01-26 10:45 |
| #7 ...thus why they insist on the 'Fairness Doctrine' [because they can't compete in the market of ideas]. |
| Posted by: Procopius2k 2010-01-26 09:21 |
| #6 To the extent liberal radio and teevee rely on advertising (competitive capitalism) for revenue, they will always fail. |
| Posted by: Besoeker 2010-01-26 08:33 |
| #5 In fairness, in 2008 libs were feeling all Hopey Changey. As 2009 went on the the odor of corruption, organic fertilizer and ultimate failure slowly grew, even as Air America finally croaked. The libs probably just moved on to All Disco, All the Time. |
| Posted by: Fred 2010-01-26 08:22 |
| #4 Not surprising. Liberal radio is usually an epic fail. |
| Posted by: DarthVader 2010-01-26 07:42 |
| #3 It figures that my favorite listening, classical, is the biggest loser. Here in Boston we had a channel that was PRIVATE and played only classical, WCRB. When the owner/founder died they tried to keep it open but this year it was subsumed into the NPR family. So far they are still all classical but the "news" segments are moving left. |
| Posted by: AlanC 2010-01-26 07:39 |
| #2 Fragmentation of music radio can directly be linked to disco and "all disco, all the time" radio stations that cropped up in the mid 1970's. Up until the disco explosion, the trend was for music stations that played popular music to include many different subgenres of pop/rock. Top 40 stations drew form many different styles. On many major urban radio stations you could hear, in a row, tunes by the Beatles, Marvin Gaye, Pink Floyd, Black Sabbath, Joni Mitchell, Led Zeppelin, Elvis, Flying Burrito Brothers, etc. IOW, a real mix of stuff. It was a great time to listen to radio. Higher ups in the industry decided that they could generate loyal listeners (translates to more ad revenue) by having several different stations each of which played one narrowly defined sub group of popular music - disco at first, then hard rock, classic rock, soft rock, etc. I was in the biz then, I know. Political radio is easier to understand. Leftist talk radio is epic fail. |
| Posted by: no mo uro 2010-01-26 07:04 |
| #1 With the diary system, people wrote down a lot of what they thought they 'ought' to be listening to, not what they actually had on. Under the new system: Big winner: Smooth Jazz/Easy Listening Big Loser: Classical This article tracks those results perfectly. The diarists were lying to themselves. |
| Posted by: Free Radical 2010-01-26 06:27 |