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Economy
GM goes for broke
2009-04-27
NEW YORK (CNNMoney.com) -- General Motors announced plans Monday to cut 23,000 U.S. jobs by 2011, drop its storied Pontiac brand and slash 40% of its dealer network in its latest bid to stay out of bankruptcy.

The new restructuring proposal will leave the Treasury Department, and thus U.S. taxpayers, owning a significant stake in GM. Treasury would accept GM stock, rather than cash, for repayment of about $10 billion that the government has already lent to GM.

Trust funds controlled by the United Auto Workers union would also hold a significant stake in the company. Between them, Treasury and the unions would own 89% of GM. GM also announced an offer to its bondholders to swap $24 billion of the company's $27 billion in unsecured debt for stock. GM is offering bondholders 225 shares of its stock for every $1,000 it owes the bondholders in principal.

GM CEO Fritz Henderson warned in a press conference Monday that a bankruptcy is still very likely unless bondholders agree to the swap. "It's not impossible but it's a tough task," Henderson said about the company's ability to get enough bondholders to accept the company's stock. "That's why I think [bankruptcy] is more probable."

The moves are GM's latest efforts to cut costs and stem losses that have dogged its North American auto operations since 2005. But Monday's restructuring announcement goes much further than the viability plan GM unveiled to President Obama's auto industry task force in February.

The company had announced many of the job cuts in February, but Monday's news that GM would have about 38,000 hourly U.S. employees by 2011 represents an additional reduction of 7,000 to 8,000 jobs beyond what GM disclosed in its previous viability plan. The job cuts come as GM is set to announce the closing of more plants in the next few weeks. Henderson would not comment on which plants could be on the chopping block.

The company said its goal is to cut costs to the level where GM can break even even with industrywide U.S. sales of only 10 million vehicles, rather than the 11.5 million to 12 million sales range that had been its previous break-even target. Henderson added he's hoping that the company could be profitable as soon as 2010 under the new restructuring plan.

While the cuts will leave GM a much smaller company, Henderson said this does not concern him. He admitted that results at GM have not been acceptable for quite some time. "I'm much more focused on getting results than being big," he said.

GM also confirmed reports that surfaced Friday and officially announced plans to drop its Pontiac brand altogether. In its earlier restructuring plan, GM had signaled that Pontiac would survive, albeit as a niche offering.

The company also said it would make more cuts to its dealership network than it announced in February, and at a much faster pace. GM said Monday it will cut the number of its dealers by 42% to 3,605 by 2010, up from its original plan to reduce its network to 4,100 dealers by 2014.

The Obama administration's task force, which found that GM's February turnaround plan was not viable, said Monday that the new plan "reflects the work GM has done since March 30 to chart a new path to financial viability." But the task force added that it "has made no final decision regarding the treatment of its current loan to GM or with respect to any future investments in the company."

The administration has given GM only until the end of May to reach deals with creditors and unions to cut costs or be forced into bankruptcy. But the Treasury Department did extended GM an additional $2 billion in loans last week, bringing its total federal assistance to $15.4 billion.
Posted by:GolfBravoUSMC

#15  Mmmmm... Penny! Hrowf! Hrowf!
Posted by: Fred   2009-04-27 22:59  

#14  We mighta had to get a little closer to tell a DeSoto from a Dodge

You obviously didn't watch Sky King enough. Or you spent all your time ooglin Penny instead of looking at the DeSotos.
Posted by: Nimble Spemble   2009-04-27 21:38  

#13  When I was a tad, any boy could tell the difference between a '57 Ford, Lincoln, Merc, Chevy, Pontiac, Olds, Plymouth, or what have you at a glance. We mighta had to get a little closer to tell a DeSoto from a Dodge, but that's probably why DeSoto disappeared from the landscape within a year or so, despite the legendary Firedome V8.

There's a lesson to be learned there, I think, but it's prob'ly too subtle for today's MBAs to grasp.

Posted by: Fred   2009-04-27 21:05  

#12  All my life there's been no discernable difference between the various GM divisions. All they really need is Chevy and Cadillac. None of the big Japanese makers have more than two divisions - one standard, one luxury (discounting Toyota/Lexus' Scion line). If GM had simplified their product line 20 years ago I don't think they'd be in the situation they are now.
Posted by: Scooter McGruder   2009-04-27 20:23  

#11  GM has been a zombie since at least 2005.
Posted by: Bright Pebbles   2009-04-27 19:47  

#10  Huh.

The Chinese are weird.
Posted by: Mitch H.   2009-04-27 17:03  

#9  Between them, Treasury and the unions would own 89% of GM.

Buh-bye, GM. It's been quite a ride but it's all over now.
Posted by: Ebbang Uluque6305   2009-04-27 15:09  

#8  My dad, (Civil Engineer) considered Buick, Pontiac, Oldsmobile, ETC as simply overpriced Chevy's.
Seriously, open the hood and you can't tell one from the other except by name badges.
We had two Studebaker's,48 and 54 Dad said they were the best cars made, GM bought them (For their patents) and they vanished.
Posted by: Redneck Jim   2009-04-27 14:25  

#7  Mitch, isn't Buick the prime import brand in China? THAT'S a market.
Posted by: AlanC   2009-04-27 13:31  

#6  Steve White: franchise contracts are still contracts, until *somebody* lets GM go into bankruptcy, in which case the contracts are negotiable. Right now, I'm waiting for them to deep-six Buick. It's an utterly inessential brand, in fact I'd say that Pontiac had more value in terms of sports car cachet, at the very least. What's Buick but a rung between Chevy and Cadillac on the price/prestige ladder?
Posted by: Mitch H.   2009-04-27 12:30  

#5  Mike, virtually all the Pontiac dealers now also are dealers for Buick and GMC. Thought is that you can drop Pontiac and push the other two, and the dealers won't lose out. That is, any more than they are already.
Posted by: Steve White   2009-04-27 12:14  

#4  We had a glowing sea-foam green Bonneville wagon. A real junker too after a year.
Posted by: Steve White   2009-04-27 12:13  

#3  Sad. Getting a "King Pontiac" sidebar ad with this article.

RIP Pontiac. I think my folks had a Pontiac station wagon once. Back in the day.
Posted by: Seafarious   2009-04-27 12:05  

#2  89% control by Government and Unions? This new GM won't last long with that kind of control. They will end up making the US version of the Lada or Yugo and we know how that ends.
Posted by: Jack is Back!   2009-04-27 11:55  

#1  Pontiac hasn't been "storied" for a long time--arguably, not since about 1973 or so.

How are they going to eliminate Pontiac without having to pay off franchisees--without going into bankruptcy? When GM elimiated the Oldsmobile brand--after brand-managing it into irrelevance--it cost them $1 billion in payoffs to Olds dealers.
Posted by: Mike   2009-04-27 11:43  

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