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| Afghanistan/South Asia |
| Foreign PR firms to boost Pakistan's poor image |
| 2005-08-22 |
| Shutting down the Jihadi camps is apparently not an option Dissatisfied with the performance of foreign missions, the federal government is planning to engage international public relations companies and advertising agencies to promote a softer image of the country. Official sources told Daily Times that President General Pervez Musharraf and Prime Minister Shaukat Aziz had directed media consultants to prepare a comprehensive international media strategy. A team of media consultants, led by Mehreen Khan, was already working at the Prime Minister’s Secretariat to deal with international media affairs. Sources said that the group of consultants held a few meetings with the president and the prime minister and apprising them of the salient features of the campaign involving the international newspapers and television channels. One of the main tasks of the consultants is to counter the ‘negative’ propaganda against Pakistan by recognised newspapers and television channels. Sources said that the international media campaign assisted by advertising agencies and public relations firms would promote Pakistan’s culture and tourism. The campaign would also project Pakistan as attractive for investment. However, it was not clear how much money would be required to launch such a big image-building drive. According to the proposal, a rapid response unit will be set up to monitor and counter the international media reports aiming to malign Pakistan’s image |
| Posted by:john |
| #8 The Ministry of Tourism already has it covered: "Pakistan - The Land of Adventure and Nature" http://www.tourism.gov.pk/ Personally, I was thinking more along the lines of: "Pakistan - The Land of the Islamic Bomb" or "Pakistan - The Land of Osama's Getaway" or "Pakistan - Daniel Perl Toured Here, You Can Too!" |
| Posted by: Darrell 2005-08-22 20:50 |
| #7 Is this the same firm that helped the Saudi image so much? |
| Posted by: Mrs. Davis 2005-08-22 19:15 |
| #6 Pork, Shipman, Pork Pork is baaaaad |
| Posted by: Captain America 2005-08-22 19:11 |
| #5 Camel Frank, Camel. Pigs are our Friend. |
| Posted by: Shipman 2005-08-22 18:40 |
| #4 Well, the Public Relations charm offensive really, really, really worked well for Saudi Arabia. |
| Posted by: Sgt. Mom 2005-08-22 16:09 |
| #3 Lipstick on a pig |
| Posted by: Frank G 2005-08-22 15:17 |
| #2 Note to PR firm: Can't make chicken salad out of chicken shit. |
| Posted by: The Angry Fliegerabwehrkanonen 2005-08-22 14:50 |
| #1 Foreign PR firms to boost Pakistan's poor image Somehow, Pakistan's little "image problem" probably has more to do with reality than propaganda. |
| Posted by: Bomb-a-rama 2005-08-22 14:13 |